WELCOME TO THE AUSTIN ADVERTISING FEDERATION
Don’t miss the ADDY How To Workshop this Wednesday!
The Austin Ad Fed is a non-profit professional association comprised of members from all areas of advertising. It was founded around 1932 as the Men’s Advertising Club of Austin, and is one of Austin’s oldest continually operation professional association.
The Ad Fed’s mission is to support the Austin’s wide-ranging marketing and creative community as a positive force in the Central Texas economy and culture, and to promote its stature in the highly competitive national advertising community. The AAF is the only professional association that binds the mutual interests of advertisers, advertising & PR agencies, media companies, suppliers, and academia.
The Austin Ad Fed is the local chapter of the American Advertising Federation (AAF), headquartered in Washington, D.C., which acts as the “Unifying Voice for Advertising.” The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 231 college chapters, the AAF provides 8,000 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation’s leading brands and corporations.
Over the last 5 years the Austin Ad Fed grew to 2,100 members from 350 members, its typical size until 2008. The growth resulted from redefined membership categories, which allowed medium and large companies to enroll more members. One part-time staff services the club and an active board of directors comprised of ±30 members representing ad agencies, design firms, interactive firms, mass media, freelancers, educators, and industry vendors.
The Austin Advertising Federation has been named the American Advertising Federation – Division 1 Club of the Year for the past four years. This prestigious award was earned in AAF Club Achievement competition, where club practices are documented in eight different areas.
The Ad Fed offers value to members through a regular schedule of professional development programs featuring noted industry speakers. It produces annual events like the Hispanic Marketing Symposium and the Big Wig Awards, which honor our industry’s unsung heroes; the vendors and service providers who help our creatives win so many awards. The Ad Fed hosts Austin’s premiere ad industry event, The ADDY® Awards. The ADDYs are the nation’s largest creative competition, with some 50,000 entries from 200+ ad clubs. The Austin ADDYs are the gateway to regional and national competition, where Austin entries routinely win in numbers well in excess of our market size. Our winners help establish Austin’s national reputation as a hotbed of creative talent.