NSAC TEAMS
The American Advertising Federation National Student Advertising Competition (AAF/NSAC) is the premier college advertising competition. It provides more than 3,000 college students with real-world experience by requiring a strategic advertising/marketing/media campaign for a corporate sponsor. Schools from each district are selected to present their campaigns to a panel of industry executives at the AAF National Conference. http://www.aaf.org/ District 10 consists of colleges/universities from Texas, Oklahoma, Arkansas and Louisiana. Schools from District 10 have won more national titles than any other district. For more information about NSAC contact V.P. Education Mary Ann Stutts
at education@austinadfed.com
Texas State AAF2010 Student Competition Team
The Texas State American Advertising Federation (AAF) team won second place at national competition held June 11, 2010 in Orlando, Florida. The AAF National Student Advertising Competition is the premiere advertising competition in the country dating back to 1973. Texas State competed against 18 other district winners from around the country. First place was Chapman University from California; third place was University of Wisconsin-Madison; and fourth place was University of Nebraska-Lincoln. The presenters were Dan Wehmeier, Marissa Deslatte, Julie Korzekwa, Gabe Carrillo, and Ben Wirtz. Teams were asked to prepare a marketing/advertising plan for State Farm Insurance, with a target market of 18-25 year olds. The judges at national were representatives from State Farm and their advertising agency. Texas State won first place in district competition in April 2010 to advance to nationals. This marks the 12th time Texas State has advanced to nationals since 1990, winning two national championships and placing in the top four an additional 7 times. The AAF team is a multi-disciplinary team with marketing, advertising, public relations, and communication design majors. Faculty advisors are Dr. Mary Ann Stutts, professor of Marketing in the McCoy College of Business Administration and Dr. Alexander Muk, assistant professor of Advertising in the School of Journalism and Mass Communication.
Huston-Tillotson AAF2010 Student
Competition Team
Huston-Tillotson University fielded its first team of students in the 2010 American Advertising Federation National Student Advertising Competition (AAF/NSAC). The students competed at the District 10 Conference held in April in Amarillo, with 17 other universities from the states of Texas, Oklahoma, Arkansas, and Louisiana. The State Farm client brief asked students to grow the 18-25 year old market for auto and renters’ insurance. Students from Huston-Tillotson prepared a 32-page plans book and made a 20-minute presentation to judges at the district competition.
Under the guidance of faculty member, Dr. Kathryn Davis, marketing students undertook the challenge to prepare a complete marketing/advertising campaign for State Farm Insurance. The presentation team consisted of Brittney Bradley, account executive, Matt Abadie, Gabriel Gibbons, Tinashe Kupenga-Maposa, Victor Rodriguez (see photo), and Jamal Carrington (not shown).
The Austin Ad Federation is a strong supporter of advertising education. The Ad Fed Board matched the dollar amount of Advertising Education Sponsorships that the students from Huston-Tillotson and Texas State sold to help raise money for their travel expenses and to defray the production costs of their competition materials. In addition, District 10 provided a 20% match of the sponsorship amounts that the students sold. The Board also provided help in purchasing a printer for the Huston-Tillotson students and GSD&M/Idea City provided three Adobe Suite software packages to help the students prepare the plans book and creative executions. Students from Huston-Tillotson felt the AAF experience was the pinnacle of their college experience. They are looking forward to next year’s competition, featuring the client J.C. Penney.
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