What's New

Summer Hiring Wave, Promotions, at EnviroMedia Social Marketing

AUSTIN, Texas — A media planning and buying director and recruits from a New York City ad agency are the latest hires at EnviroMedia Social Marketing.

“We have worked hard to keep growing in a sluggish economy,” said EnviroMedia president and co-founder Kevin Tuerff. “We’re fortunate to work for clients that have continued to invest in promoting clean energy, a clean environment, and fighting health threats like tobacco and obesity, and to support them we’re expanding our team.”

Dee Anne Heath was named new director of media buying and planning, a recently created position. Before EnviroMedia, Heath was the media account director at Hawthorne Direct and media director at Kolar Advertising. She spent 12 years at GSD&M and has taught Advanced Media Strategies at The University of Texas.

Heath

Art director Chris Carlberg and copywriter Justin Prichard returned to Austin after holding similar jobs at DiMassimo Goldstein in New York. They’ve joined EnviroMedia’s growing creative team, along with new interactive developer Lisa Cowan. Lisa has more than 15 years of experience as an interactive developer and has worked with EnviroMedia on environmental and public health projects.

Lani Kahn joined EnviroMedia as the agency’s new traffic manager. She was the traffic manager at T3 and Kolar Advertising.

Sarah Hudgens joined the company as its new copy editor/proofreader. Sarah came from the University of Texas Press, where she worked as a manuscript editor.

Account manager Summer Latham joins EnviroMedia in September to work on, among other campaigns, tobacco cessation for the Department of State Health Services. Latham comes from Clarity Coverdale Fury in Minneapolis, where she served as the account manager for Minnesota’s statewide tobacco cessation campaign.

Summerlin    Anderson-Cramer   Miller

Three of EnviroMedia’s account supervisors are moving up to new positions as EnviroMedia expands. Melissa Anderson-Cramer, Heather Miller, and Talley Summerlin have been promoted to account directors.

2010-08-31

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Zale Corporation Selects GSD&M Idea City as Agency of Record

Partnership includes creative and media efforts in the U.S. and Canada

AUSTIN, TX – August 17, 2010 – Zale Corporation, known as the leading specialty retailer of diamonds and other jewelry products in North America, has selected GSD&M Idea City for its U.S.-based media efforts and North American creative duties for the Zales, Zales Outlet, Gordon’s Jewelers and Canada-based Mappins Jewellers and Peoples brands.

In this capacity, GSD&M Idea City is charged with elevating the Zale brand as well as helping the retailer increase sales using online, T.V., print, radio and out-of-home advertising efforts.

“Because of their solid strength in building brands and creating effective messaging, GSD&M Idea City is a great fit for our advertising needs,” said Richard Lennox, chief marketing officer of Zale Corporation. “We look forward to working with their talented team to build momentum around the Zale brands.”

“Zale has a long history of quality, service, value and innovation,” said Duff Stewart, president and CEO of GSD&M Idea City. “They are trusted by their customers in some of their most important purchases and we’re honored to become a part of the Zale team and help them grow their business.”

The first work is expected to break in early 2011.

2010-08-18

GSD&M Idea City Welcomes Carrie Hines

 AUSTIN, TX — July 29, 2010 — GSD&M Idea City announced this week the hire of Carrie Hines as vice president, account director on the agency’s Popeyes Louisiana Kitchen account. Hines brings to the position a profile of strong experience in the casual dining, quick-service restaurant and spirits categories.

Hines comes to GSD&M Idea City from Slingshot LLC of Dallas, where she held the title of group account director and was responsible for a portfolio of accounts including Joe’s Crab Shack and several Brown-Forman spirits brands including Finlandia Vodka, Southern Comfort and Woodford Reserve. Prior to that, she held positions at Publicis USA, Bates USA, and The Zimmerman Agency where she worked on brands like Beam Global Spirits & Wine, Denny’s Restaurants, Wendy’s International and Continental General Tire.

Hines brings more than 12 years of expertise to the position and holds a B.A. in Communication from Florida State University. 

 2010-08-02

Door Number 3 Launches Texas.gov

Texas’ official website one of nation’s largest and most progressive

AUSTIN, TX—Austin-based Door Number 3 announces the launch of Texas.gov, the official website of Texas—a completely self-funded program provided at no cost to taxpayers.

The website offers more than 1,000 different state, local, and higher education services, allowing millions of Texans to interact with and connect to government information, agencies, and services online. In 2009, Texas.gov had more than 18 million visits and financial transactions, collecting more than $3.8 billion on behalf of participating entities. Texas.gov is also the first state government website where user-generated input appears in real-time.

Door Number 3 handled brand positioning, creative strategy, media planning with outdoor billboards, online ads, online games, radio, newspaper ad (including the creation of the logo and tagline) and developed collateral material including stationery system, tradeshow booth design, posters, etc. 

 2010-07-05

American Advertising Federation Honors Southwest Airlines

10th District presents Innovation and Leadership in Advertising Award

AUSTIN, TEXAS (May 18, 2010)—James Edmund Datri, president and CEO of The American Advertising Federation (AAF) presented AAF Tenth District’s highest honor of leadership and innovation in advertising to Southwest Airlines and its portfolio of agencies on May 12 in Austin. Dave Ridley, senior vice president, Marketing and Revenue Management for Southwest Airlines, accepted the award at a special dinner for 225 guests at GSD&M Idea City.

The Innovation and Leadership in Advertising Award (ILA) recognizes Southwest Airlines and its agencies for many years of inventive and effective advertising programs, emphasizing excellence in Media Use, Employment in AAF District Ten, Diversity and Creative Leadership.

 In accepting the award, Ridley said, “Wow, to follow behind AT&T, JC Penney and Walmart!  What an honor! On behalf of Southwest Airlines, we’re honored to be recognized tonight. We could not have made this journey here without all of agencies and partners who have helped made this possible. “ 

Southwest Airlines’ partner advertising agencies that shared in the award included: GSD&M Idea City – Austin; Camelot Communications, Inc. – Dallas; Y&R Brands/Wunderman Southern California – Irvine, Dieste, Inc. – Dallas; and Dae Advertising – San Francisco.

 Said Kevin Cassis, president of the Austin Ad Federation, “We’re so pleased that the ILA event was held in Austin, a world class creative center. Competing against cities like New York and Chicago, the Austin Ad Fed will be recognized as the Division One AAF Club of the Year at the national AAF convention in June.”

 Event sponsors included: VISA, BET Networks, Coca-Cola, 4 Guys Interactive, Gannett Digital Media Network, Microsoft Advertising, VML and The Wyndham Hotel Group. In-kind sponsors included: Clampitt Paper, GSD&M Idea City and The Whitley Printing Company, all of Austin.

 2010-05-20