dB Talent Launches New Website Features

Interactive rate page simplifies project estimating

dB Talent has added an interactive rate page to its Web site. “Agencies, producers and casting entities can simply call us or fill out the handy form giving us a little info about their next project and we'll send the latest password so they can estimate costs for that Radio or TV campaign,” said Debora Duckett of dB Talent. The Web site features National and Texas Regional searches and still offers the do-it-yourself rate pages for all categories. Said Duckett, “New AFTRA/SAG rates will be posted as soon as they are ratified. And remember the rates posted are all inclusive.”

In addition, the site features an interactive talent search page for commercial voices. “They just select their criteria (the fewer criteria, the more voices) and their award-winning VO for that fabulous campaign appears,” continued Duckett. “The tool is especially useful  for narrowing audition requests. Of course, we always stand ready to help our clients choose the appropriate talent.”

www.dBtalent.com

Hill Country Ride for AIDS Smashes Fundraising Goal

Riders Raise $688,000 with Help From Ad Fed Campaign

For its tenth anniversary, the Hill Country Ride for AIDS defied the national trend of lowered expectations for fundraisers and surpassed its record-breaking 2008 year by $60,000— surprising even event Director, David Smith.

“Austin is an amazing town.  While fundraising is down all over the country, this community stepped up and raised a whopping $688,000 for a great cause,” says Smith.

Over the last six years, Ad Fed volunteer members have helped grow ride donations more than half a million dollars, from $186,000.  This year the nFusion Group creative team of John Livingston and Chris Barnard led the successful 2009 campaign that included pro-bono printing from The Whitley Company, Clampitt Paper, and Austin Photo Imaging, and media relations from EnviroMedia.

A dozen volunteers produced the guerilla-style Red Bike campaign, featuring old bikes placed at marquee Austin locations with signage provoking viewers to text-message to a web landing page. In February, the 2008 campaign won seven Gold Austin ADDYs and this month won five regional ADDYs from the American Advertising Federation.

Ad Fed members did more than design. Dozens rode on company teams. The Team Ad Fed Veloci-Peddlers raised $8,670 and EnviroMedia’s Off the Chain! team raised $13,991.

To help with the 2010 ride campaign contact Austin Ad Fed’s Public Service VP Scott Van Osdol at publicservice@austinadfed.com

Austin Agencies Shine in Regional ADDY Competition

McGarrah/Jessee wins 20 ADDYs and Two Best-of-Show Awards

McGarrah/Jessee led the pack as Austin agencies brought home 57 regional ADDY and Best of Show Awards at the American Advertising Federation District 10 ADDYs.

Fifteen of McGarrah/Jessee’s 22 awards were for Shiner Beer/Spoetzl Brewery, including a Special Judges Award for Integrated Marketing Campaign. They also won Best of Show Print or Outdoor for Whataburger ‘Biscut’ Newspaper Rack Display.

GSD&M Idea City followed with 14 ADDYs and a Best of Show Interactive for the U.S. Air Force Do Something Amazing website. The nFusion Group won five ADDYs for the Hill Country Ride for AIDS campaign, produced in partnership with other Ad Fed volunteer members. Other winners include Kolar Advertising with three ADDYs, Action Figure, Sherry Matthews Advocacy Marketing, Shiny Object, Sibley Peteet Design and The Screamer Company with one each. UT students won seven ADDYs. Gold District winners move on to compete in the national ADDYs to be held at the American Advertising Federation Convention in Washington D.C. this June.

The Austin Ad Fed will receive a 3rd place National Club Achievement Award for Public Service at the June AAF Convention.

Ad Fed Member Survey

Take a moment—it’s YOUR AdFed!

Our mantra here at the Ad Fed is "First Become Relevant, Then Become Essential."  See, we want to be THE organization for the advertising community in Austin.  And we're getting there, step by step.  Membership has doubled.  We're seeing all kinds of new people at our events.

And the feedback we're getting is overwhelmingly positive.

But we still have a lot of room for growth.  So, we want to pick your brain—see what’s working, see what's not.

Please, if you have minute, take this short survey.   You'll be doing us a huge favor.  Which means we can do better for you.  Tit-for-tat.  Quid pro quo.  Ad nauseum.  Gracias.

Visit:  http://www.somersetguild.com/aaf
(either click this link or type it into the address bar of your browser)

Then type in the password:   adfed2009 (no spaces in the password)

Paul Bradshaw
Ad Fed President

Whitley Wins Multiple PIA-MidAmerica Awards

Whitley only Austin printer to winin Regional Competition

The Printing & Imaging Association (PIA) of MidAmerica has announced that The Whitley Printing Company has won several awards in the Association’s 20th Annual Graphic Excellence Awards Competition.  The announcement was made April 16th at the Association’s 2009 Graphic Excellence Awards Gala, held at Edison’s in Dallas Texas, with over 200 industry professionals in attendance.  This year’s competition attracted nearly 600 entries from many of the industry’s top commercial printers in Kansas, Oklahoma, Western Missouri, and Texas.

Whitley won six Best of Category Awards, and 3 Awards of Excellence. A panel of four independent judges with extensive experience in printing and print production judged each entry based on technical difficulty as well as the entrant’s attention to detail in meeting their customer’s expectations.

http://www.whitleyco.com/

Door Number 3 Launches Humorous Redeem Yourself Campaign For The Blood Center of Central Texas

Austin, TX (3.31.09) – Door Number 3 has launched a multi-faceted, humorous advertising campaign for The Blood Center of Central Texas.  The new campaign, Redeem Yourself, takes a light-hearted approach in communicating a very serious subject — the extreme importance of donating blood.  The campaign includes print, television and online advertisements, as well as interactive initiatives.

“Door Number 3 is honored to work with such a beloved Austin institution and help support their life-saving efforts,” said Suzanne Kyba, principal at Door Number 3.  “We want to help drive blood donations, raise awareness of their cause, and capture the Center’s unique personality.  The Redeem Yourself campaign does all of that.”

The general theme of the campaign draws on how people regularly have a choice of doing the right thing or the easy thing. In all, there are four different television spots, including a man closing an elevator door on a frantic woman and a driver not paying a vendor who has just washed her windshield. In each, after the protagonist does the easy thing, Redeem Yourself appears on the screen and the voiceover states Donate blood, save two lives and make up for just about anything. 

The campaign is also supported by print and banner advertising.
“The Redeem Yourself campaign is unique to our industry because it uses humor to communicate a message and address a subject that is traditionally expressed using a more serious delivery and form,” said Jen Winkler, Director, Marketing Communications at The Blood Center of Central Texas.  “The Redeem Yourself campaign artfully communicates our unique spirit while getting the important messages through.  That’s a special skill set to possess.”

Door Number 3 is the official Agency of Record for The Blood Center of Central Texas.

http://dn3austin.com/

Plum Creek Makes Austin Ad, PR Selections

Developers tap Giant Media and lookthinkmake as agencies of record

Kyle, TX – (03 . 03 . 09) – The developers of Plum Creek, an award-winning mixed-use community in Kyle, Texas, have selected Austin-based Giant Media and lookthinkmake to be Plum Creek’s public relations and advertising agencies of record. Plum Creek, a New Urbanist community established in 1997, is launching a new communications campaign as it enters into its second phase of commercial and residential development.

Giant Media is a boutique public relations and marketing consultancy specializing in entertainment and real estate with more than 20 years of collective marketing and communications experience. Other Giant Media clients include the Austin Film Festival and The Austonian, a luxury high-rise real estate project currently under construction in downtown Austin. Principals Maria Bergh and Cile Montgomery will lead Plum Creek’s communication initiatives including media relations, community relations and grassroots outreach.

Lookthinkmake is a brand communication studio founded by conceptual marketers Patricia Buchholtz and Sean Thompson. Lookthinkmake focuses on integrated brand messaging, providing print media, product and package design, web and mobile communication, guerilla and wearable branding for its clients.

“Giant Media and lookthinkmake understand the financial and environmental sustainability that New Urbanist communities offer. We look forward to collaborating with these agencies in support of the next phase of Plum Creek’s growth,” said Terry Mitchell, Momark Development president. Lookthinkmake will serves as a strategic advisor to the Plum Creek development team, leading messaging strategy, media planning and campaign development. Giant Media works with lookthinkmake in a virtual team capacity, supporting advertising and marketing activity with media relations, community relations and grassroots outreach.

UT Advertising Students Need Mentors

From TAG President Rebecca Weiser:

Texas Advertising Group (TAG) is hosting its semesterly Professional Mentorship Program!

We are looking for all types of advertising professionals in the local Austin community to volunteer as mentors to TAGgers. When you participate in this program, you will be paired with 1-2 TAGgers who are passionate and curious about the industry. Your relationship will be primarily email based, and you will be fielding general questions to help these students better understand the business.

Occasionally, you may go out to coffee with them to build a stronger relationship. This program will allow you to give back to the community and make an investment in the future of advertising. In addition, there will be an end-of-the-year banquet to honor the professionals who have helped TAG succeed this year, and you will be invited!

For more information, please contact Secretary Erin Landy, at ernlandy@aol.com.

nFusion Promotes Bill Parkes to Executive Vice President, Chief Digital Officer

Long-time leader of all things technological at nFusion tapped for further responsibilities, leadership role

nFusion announces the promotion of Bill Parkes to executive vice president, chief digital officer. Since joining the agency in 2001, Parkes has held numerous technology leadership positions, steadily expanding his portfolio of digital and technology responsibilities while leading nFusion into an ever-expanding presence in all things digital. In addition to overseeing nFusion's digital teams, Parkes is a member of the agency's operations committee, helping strategize and implement nFusion's various initiatives and programs.

"Bill knows nFusion inside and out," says nFusion CEO and managing partner, John Ellett, "And he's been a key part of our growth over the last eight years. He's as knowledgeable about the industry's digital explosion as anyone I know, and there's no one better to lead our digital and technology teams."

Parkes is responsible for the development of digital strategies and program execution for nFusion's clients, including Toshiba, Brinker International, Anheuser-Busch, Comerica Bank and Nokia. Parkes brings almost 20 years of technology experience to his role, having served in leadership positions at cutting-edge startups to Fortune 500 companies, including Procter & Gamble, Garden.com and Cabellas.com.

www.nFusion.com

IAC Honors Drumroll with Six Awards

Competition celebrates the online best of the best

AUSTIN, TX – (03 . 19 . 09) Austin digital marketing services agency Drumroll won six Internet Advertising Competition (IAC) awards  from the Web Marketing Association for the agency’s work with Macerich, Simple Power and Drumroll’s own holiday experience site, Picture Perfect.
The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. IAC entries are judged by representatives from both the Internet and advertising communities and are critiqued according to their innovation, impact, design, copywriting and use of the medium.

“We are very excited to have our work and creative strategies recognized by the Web Marketing Association,” said Kirk Drummond, CEO, and Chris Mollo, COO, co-founders of Drumroll. “It’s a true tribute to our clients’ and team’s dedication to creating unique and inspiring brand experiences.”

Macerich’s GIVE program, www.givethegiftcard.com, received an award for “Outstanding Website” in the Financial Services category. Also bestowed with an “Outstanding Website” award, Macerich’s Teen Life of Style, www.teenlifeofstyle.com, was recognized in the IAC Shopping category. Simple Power, www.simplepower.net, took top honors in the Energy site category with the “Best Energy Website” award. Additionally, Drumroll’s holiday experience site, Picture Perfect, pictureperfect.drumroll.com, earned three IAC honors: “Best General Interest Website,” “Best Other Website” and “Outstanding Website” in the Advertising category. (For a complete list of winners, visit: http://www.advertisingcompetition.org/iac/winners.asp).

Based in Austin, Drumroll works with clients of all sizes, including Microsoft, Macerich, Masejco, UGO, Simple Power, uControl and Penton Media.

nFusion Names New VP, Group Creative Director

Creative Director Richard Heffernan steps up to new role, responsibilities

nFusion announces the promotion of former creative director Richard Heffernan to vice president and group creative director. Heffernan assumes new leadership responsibilities for a creative team that continues to create award-winning work for the agency’s clients.

Heffernan joined nFusion in 2003 as an associate creative director and was promoted to creative director one year later, where he oversaw the creative work for clients such as Anheuser-Busch, Comerica Bank, NEC and Nortel. Prior to joining nFusion, Heffernan worked at SicolaMartin, a Y&R agency in Austin.

“We’re always looking to hire and develop the best talent for our team and it speaks volumes that Rich has grown into such an effective creative leader,” said John Ellett, CEO of nFusion. “He has been instrumental in our ongoing success as a marketing agency, and I look forward to his continuing contribution to our future growth and success.”

www.nFusion.com

TSU Ad Club Savors Big Apple

Agency tours highlight four-day visit

The Texas State University Ad Club journeyed to New York City January 6–9, 2009 to visit a variety of well-known advertising agencies. Among stops were Deutsch, Bromley Communications and Lowe. The schedule also included a fun tour of the NBC Studios. The Ad Club members also visited the L'Oreal marketing/advertising department to experience the client side of the industry.

http://www.studentorgs.txstate.edu/adclub/Home.html

nFusion Wins Trio of W3 Awards

Silver award winners show off breadth of nFusion's online creative capabilities

Austin, TX – (01 . 26 . 09) - nFusion won three silver awards in the 2008 W3 Awards competition for creative work done for clients Anheuser-Busch/BORBA, Wilshire Homes and NEC Display Solutions.

The W3 Awards honor creative excellence on the Web and recognize the creative and marketing professionals behind award-winning sites, videos and marketing programs. The W3 Awards competition is sanctioned and judged by the International Academy of Visual Arts (IAVA) and invites entries from agencies from around the world.

"We received over 3,000 entries from top companies and agencies worldwide and the quality of the work was outstanding," says Linda Day, executive director of IAVA. "Being selected a W3 winner is a tremendous achievement and proves the work you do represents our high standard of excellence."

nFusion’s online creative work won in three different categories: two consumer-focused campaigns and one campaign targeted at a B-to-B audience. nFusion's Web site for Anheuser-Busch's BORBA Skin Balance Water (www.drinkborba.com) won a silver award in the Food And Beverage category. nFusion’s work on Wilshire Homes' Web site, "Sheila, Your Wilshire New Homes Consultant" (www.builtaroundyou.com), won silver in the Real Estate category. The third award was for a rich media banner supporting NEC's $25,000 giveaway promotion, and garnered nFusion a silver in the Computer Hardware category.

"We're thrilled and honored to be recognized by the IAVA for the great work we've done for all three of these clients," said John Ellett, CEO of nFusion. "The W3 Awards show nFusion at our best: creating exceptional work for exceptional clients."

This year's success follows nFusion's 2007 W3 "Best in Show" award for the online advergame "Adopt-A-Sloth."

www.nFusion.com

nFusion Launches New Agency Website

Redesigned Site Integrates Flash with SEO-Friendly Content

AUSTIN, TX (1 . 21 . 09) nFusion has announced the launch of its redesigned website, nFusion.com.
Practicing what it preaches, the agency's new site exemplifies nFusion's belief that the best websites integrate outstanding, search-optimized content with dynamic Flash elements, offering the user valuable information in an entertaining, memorable format.

"This site gives users a chance to see us at our best from both a creative and technology perspective," says nFusion CEO John Ellett. "We've prioritized three keys to creating a successful website: It should engage its audience with compelling content that encourages the development of a long-term relationship; the content must be part of a search engine optimization (SEO) plan; and the content must be easily updated, preferably through the incorporation of a content management system (CMS). nFusion's new site is a great example of how to accomplish all three objectives."

www.nFusion.com

News from Shiny Object

It Takes a Village

Last fall, Shiny was commissioned to design and animate a 100 ft x 15 ft opening for the Vignette Village '08 conference. The event, held at the downtown Austin Hilton, was a three-day gathering of professionals who use Vignette products for web experience management. Local audio mavens Tequila Mockingbird and Stuck On On collaborated on the sound and music for our foray into gargantuan-format media.

Independent Companies Host Benefit Concert
AUSTIN, TX (12 . 11 . 08) — Shiny and our friends in local media companies teamed up to raise money for the Austin Children's Shelter, a non-profit providing a safe haven for abused and neglected children. The benefit was a huge success; we'd like to thank everyone who came out and packed the house at Mohawk for what will undoubtedly become an annual Austin tradition.

Buggin Out for the City of Austin

We've been hired by City of Austin clean-water initiative GrowGreen to illustrate and animate three 15-second spots. Various insects will teach viewers how to take better care of the water supply while maintaining healthy and fertile lawns. Look for the spots in the spring.

Tickers Race for Extraco Banks
Recently wrapped: a two-spot package for Kolar Advertising client Extraco Banks of Central Texas. Via stock-ticker, the spots reassure viewers that it's business as usual if you choose to bank with the largest independent banker in Central Texas.

On the Frontlines
Courtesy of Sanders-Wingo, three Shiny-designed and animated State Farm-agent war stories will be hitting the digital ether very soon. The package includes three 60- second web spots as well as three 30-second cutdowns for broadcast at an unannounced date. Subject matter includes foam-eating dogs, popping glass eyes and wayfaring bulldozers. You know, the usual.

Why did the chicken cross the X?
Last summer, we shot and produced a 30-second commercial for Creek Casinos with Mobile, Alabama's Red Square Agency. Directed by Shiny, the spot features EP Kyle Hunter's mother in a mano-a-pollo dream sequence. Marty Lester of Tequila Mockingbird provided the sound, and locals Beef&Pie helped with the shoot. No animatronic, stuffed or live chickens were harmed in the making of this commercial.

LatinWorks Adds to Employee Roster

Giselle Pinto and Erika McKay join the LatinWorks team.

AUSTIN, TX (12 . 11 . 08) — LatinWorks, a full-service advertising agency based in Austin, Texas, has announced the addition of Giselle Pinto and Erika McKay to the team.

“LatinWorks is well-known for its energy and creativity, which helps us attract the best and brightest talent from around the country,” said Manny Flores, CEO and Managing Partner of LatinWorks. “We have an exceptionally strong team at LatinWorks and are pleased to add Giselle and Erika to the team.”

Giselle Pinto, a native of Venezuela, joins LatinWorks as Group Account Director for Kimberly-Clarke, Mars Inc. and the Texas Lottery. Most recently, Giselle was in Miami where she spent five years working with various creative shops and advertising agencies, including la comunidad and *SCPF. Prior to moving to Miami, Giselle spent eight years in New York where her responsibilities included managing iconic brands, such as AT&T, Subway, General Motors, Colgate and Palmolive to name a few.

Erika McKay comes to LatinWorks from GSD&M where she worked in the broadcast department as a traffic coordinator, a business manager and a broadcast producer.  During her 9 years in production, she worked on award-winning commercials for such clients as Southwest Airlines, U.S. Air Force, HD Radio, Wal-Mart, and AT&T.  At LatinWorks, she will oversee television and radio productions.  

www.latinworks.com

AVEVA Taps nFusion as Lead Agency for Marketing Across the Americas

Lifecycle engineering IT solutions provider takes advantage of nFusion’s integrated capabilities.

AUSTIN, TX (12 . 4 . 08) – AVEVA Inc., a global leader in providing lifecycle engineering IT solutions and services to the plant and marine industries, has selected nFusion as its lead marketing agency for all marketing efforts across North, Central and South America. nFusion will provide a full range of business-to-business marketing services, including strategic planning, online media, event support and lead generation.
“nFusion’s strategic approach to marketing really caught our attention, especially its emphasis on driving sales,” says Jennifer Lozier, AVEVA’s Head of Marketing for Americas. “As AVEVA expands our presence in North and South America, we’re counting on nFusion to be an integral partner that helps us develop programs with an international focus.”
AVEVA is one of the world’s foremost and fastest-growing companies in its sector, providing engineering IT solutions and services to the oil and gas, paper and pulp, power, chemical, pharmaceutical and shipbuilding industries.

www.nFusion.com

Agency Head Nominated for “Austin Under 40” Award

Maria Orozova, president and creative director of The MOD Studio, has been nominated for the Austin Under 40 Awards, which recognizes emerging Austinites who achieve extraordinary professional success, as well as exhibit a solid commitment to community service. The winner will be revealed at the 11th Annual Austin Under 40 Awards on February 27th, 2009 at Austin Music Hall. The beneficiaries of this event are the Young Men's Business League (YMBL) and the Young Women's Alliance (YWA).

theMODstudio.com

The MOD Studio Wins American Graphic Design Award

Graphic Design, USA has awarded The MOD Studio an American Graphic Design Award for its design of the 2007 Center for Child Protection Annual Report. “We’re very proud to be the recipient of this prestigious, national award,” said Maria Orozova, President and Creative Director of The MOD Studio. The winning design, chosen from a pool of more than 10,000 entries, is published in the Graphic Design USA Design Annual (out in December 2008) and is featured on gdusa.com.

Maria Orozova
President | Creative Director
512 466 2551
maria@theMODstudio.com

AdFed Veloci-Peddlers Ride the Hills!

The Austin AdFed Veloci-Peddlers bike team is ready to roll again, training for the 2009 Hill Country Ride for AIDS. On April 25th the ride will celebrate ten years of raising money to support AIDS education and assist families living with HIV/AIDS. This is the sixth year AdFed members produced the pro-bono ride marketing campaign, which has helped grow donations from $186,000 to $627,000.

Join your fellow Speedy Sellers on Team Veloci-Peddlers. Sign up now at www.hillcountryride.org or contact Coach Scooter at scott@vanosdol.com. All skill levels welcome. We'll train with HCRA and do a few extra rides on the beautiful Dripping Springs Favorites route. As a Veloci-Peddler, you'll benefit from fundraising emails sent to our 1500 members and friends in Austin advertising.

Special thanks to the creative team at the nFusion Group, the PR team at EnviroMedia and our printers The Whitley Company and Clampitt Paper. And to our riders, who've raised over $50,000.

Sign up now--our campaign's got great legs!

Scott Van Osdol
Austin Advertising Federation
Vice President, Public Service

Chili’s Selects nFusion to Spice up CreateAPepper.com

Web site raises awareness, encourages fundraising for St. Jude Children’s Research Hospital
AUSTIN, TX (11.13.08) – nFusion, one of the country’s fastest-growing integrated marketing agencies, has launched a newly refreshed CreateAPepper.com Web site for Chili’s® Grill & Bar. Chili’s turned to nFusion for a comprehensive redesign of the fun and interactive site that empowers guests to help raise funds for St. Jude Children’s Research Hospital®, one of the world’s premier pediatric cancer research centers. The redesign launched in late August, timed to support Chili’s annual Create-A-Pepper to Fight Childhood Cancer campaign.

“St. Jude is committed to finding cures and saving children and Chili’s has committed to support the hospital by raising $50 million over 10 years,” said Nicole Cochran, senior marketing manager for Chili’s Grill & Bar. “The Create-A-Pepper Web site is an important tool supporting our fundraising efforts and nFusion proved to be the right agency for this redesign, as it brought our vision to life while reflecting the passion and dedication we have for this cause.”

nFusion was tasked with the complete overhaul of the existing Create-A-Pepper Web site, including content development, navigational updates and the addition of social-sharing functions and an improved e-card, as well as virtual pepper customization capabilities.

“We found this to be a particularly rewarding project that challenged us as we developed new approaches to fundraising that are both engaging and effective,” said John Ellett, CEO of nFusion. “At nFusion, community involvement is a core value, so it felt natural to leverage our expertise to help Chili’s contribute to such a worthwhile charity as St. Jude.”

www.nFusion.com

nFusion Wheels in Makeover for Heelys and Heelys.com

Heelys turns to nFusion for strategic marketing support, search and Web site design
AUSTIN, TX (11.18.08) – Heelys (NSDQ: HLYS) — designers, marketers and distributors of innovative, action sports-inspired products targeted at the youth market — has engaged nFusion to give the wheeled shoemaker's Web site a new look and feel. Work has already begun on the multi-phase, comprehensive redesign, which includes both front-end interface changes and a scalable back-end maintenance infrastructure ideal for future growth and globalization.
To expand its market penetration with older teens while creating a more cohesive brand, Heelys partnered with nFusion for a turnkey redesign strategy. “nFusion's one-stop shop approach makes them very easy to work with,” said Don Carroll, president and CEO of Heelys. “We're impressed with the breadth and depth of their services, especially their ability to track the success of our programs throughout the sales cycle and provide analytics that help us see, very quickly, where program adjustments may be needed so we can maximize our marketing dollars.”
The initial redesign of the Heelys site includes improving the online interface and graphics. Later phases will treat visitors to a highly interactive online experience designed to be fun and informative with dynamic content including Team Heelys news, user-submitted videos, contests, product information and a virtual marketplace for resellers.
In addition, nFusion will develop all the corresponding SEO/SEM, Web analytics, Internet marketing and banner ads for a fully integrated marketing campaign. nFusion's back-end infrastructure support includes a content management system and Web hosting capabilities to enable Heelys to make its own Web updates for additional ease of use.
“Heelys is a cool company and they understand the importance of effective marketing and accurate measurement,” said John Ellett, CEO of nFusion. “We’re excited about bringing innovative digital marketing capabilities to a company as cutting-edge as they are.”
www.nFusion.com

The Screamer Company Unveils International Art Publication

The Screamer Company, an Austin-based full-service marketing and advertising firm, is unveiling the fourth edition of its employee-conceived and inspired international art publication “Three”. The publication will be released on Dec 4th at The Screamer Company’s offices on 107 Leland Street.

“We thought it was important to produce this project to support the development, expression, and preservation of art, and acknowledge its contribution to culture in Austin and around the world,” says Scott Creamer, founder of The Screamer Company.

The first edition of the art publication was titled “Zero” and each successive publication has grown in size. Although Austin is well represented in “Three”, submissions have come from as far away as California, New York, Australia, Canada, the United Kingdom and Italy.

“Three” will be distributed at several local businesses.

To join the call for submissions mailing list visit thescreamercompany.com.

Fueld Films Moves To Austin, Texas

Known not only for their ability to produce but also to collaborate creatively in the writing process for intelligent, humor-based TV and viral campaigns, Fueld Films has officially moved its headquarters to Austin, TX.

After considering multiple cities, Fueld saw Austin as a clear choice for a production hub because of its creative reputation, great vibe and production-friendly weather. The icing on the cake was the 2008 local Addy® show. “Not only did we meet a lot of nice people — we were impressed by the high level of creative being produced here,” says Ben Hurst, Director and founder of Fueld. “The fact that Austin had more Gold Addys than any other market (2nd only to New York) was indicative of how other markets see Austin.”

Fueld has already started building a dynamic team. “One of the first people we met in our initial visits was Jeannette Heindel, of Brainfield Productions and independent producer for McGarrah Jessee. We really loved her dedication to the local Austin production community and soon thereafter made her an offer to rep Fueld Films.” said Hurst.

Fueld will continue to maintain production offices in Denver and Salt Lake City. “With a physical presence in multiple locations, it gives us the ability to bring in regional productions to the Austin market,” said Brady Anderton, Executive Producer. Fueld has already secured multiple productions to be shot and/or edited locally, including a five-day-shoot at the end of October budgeted at 200k+.

“We just want to produce creative work with folks we can call our friends. It doesn’t matter the size budget, nor the size of the client — as long as the idea is strong we are there for our partners,” said Hurst. “The future is going to bring greater collaboration with an ever increasing number of specialists who all trust and communicate well with each other. We came to Austin to meet those people.”

www.fueldfilms.com
888.955.0575
Brady Anderton, Executive Producer

UT Ad Students Score—Big

The American Advertising Association (AAF) has announced that six University of Texas advertising students have been recognized by the AAF’s Mosaic Center, which develops and implements AAF's programs and policies to address diversity in the ad industry. The six represent the most students from any one school ever so recognized by the Mosaic Center in a single year.

Four students — Christina Amy Chan, Jocelyn Shiuan Lai, Cecilia Wong and Linda Yang—have been selected as members of the AAF’s 2009 class of Most Promising Minority Students. A total of 40 students from around the country were selected for this honor, meaning UT students represent 10% of the total. The University of Illinois also had four students selected, however two additional UT students — Brooke DeAnn Ingram and Justin Chiwo Lam — were selected for the AAF’s Minority Honor Roll.

The AAF’s Most Promising Minority Students program and the Mosaic Career Fairs are the Mosaic Center's tools to identify top talent and achieve the industry's goal of a more diverse workforce. Since the inception of the Most Promising Minority Students Program in 1996, 398 students have been honored as Most Promising and hundreds more have been part of the Honor Roll.

Please join the Austin AdFed and the Austin ad community in congratulating all six of our student winners!

More about the Mosaic Center
More about UT advertising students

Door Number 3 Introduces Professional Hockey to Greater Austin with Campaign for Texas Stars

Campaign for new team includes one of the world’s largest hockey sticks

Austin, TX (11.7.08) – To build anticipation and excitement for Greater Austin’s new professional hockey team, the Texas Stars, local boutique branding agency, Door Number 3 is launching a multi-faceted advertising campaign targeting the greater Austin metro area. The campaign, which includes one of the world’s largest hockey sticks, communicates the exhilaration of professional hockey coming to the Austin area in the fall of 2009.

“The campaign illustrates how professional hockey will fit naturally into the dynamic and unique Austin market,” said Suzanne Kyba, principal at Door Number 3.

One of the campaign’s billboards will showcase a giant, custom-built 45-foot hockey stick. Built of wood and vinyl, the stick is so large it required a custom-built pop-out extension and stabilizing framework.

Other unique billboards will include a hockey stick merging with a massive guitar, representing the convergence of professional hockey and the thriving Austin music scene. Another billboard will feature an enormous black cowboy boot morphing into a hockey skate.

“The Austin area is a passionate sports market,” said Rick McLaughlin, president of the Texas Stars. “With this attention-grabbing campaign from Door Number 3, we’ll be able to communicate all the intensity, drama, and fun professional hockey has to offer.”

The first outdoor billboard posted the week of November 3. The campaign also includes 30-sheet outdoor boards, newspaper ads beginning in late October, and direct mail.

http://www.herecomethestars.com/
www.dn3austin.com