Dear members and friends of the Austin Advertising Federation, With great pleasure we bring you our redesigned newsletter. In our continuing effort to increase communication we've changed formats to provide more up-to-date content and interactive features on what's happening in the Austin advertising community and beyond. Your feedback is vital to improve our efforts. If you have suggestions for articles or other advertising related information, please contact us! Sincerely, Mark Good president@austinadfed.com EVENTS An Opportunity To Stop And Think About What We Do For A Living. Join us for An Evening with Jelly Helm, the 2nd program in our "Responsible Advertising" series. Hear his unique take on our industry -- an honest and thoughtful look at the good, the bad, and the questionable aspects of what we do. A creative genius from Wieden+Kennedy Helm has won about every advertising award there is for clients like Nike, Coke, and Microsoft. Jelly's vision for sustainable advertising is as innovative and powerful as his work. Monday, November 3, Campus Club (25th and Guadalupe) 6:30 Social Hour, light Hors d'ouevres. Cash Bar. Program starts promptly at 7:30. Free Admission, preferred seating for RSVP. For more info and to RSVP, visit www.austinadfed.com Click Here For More Info Co-sponsored by the AAF, AIGA-Austin, The U.T. Advertising Department, and the Texas Advertising Group. Special thanks to event underwriters: Liaison Resources and Enviromedia. It's Never Too Early For ADDYs! Get your best creative of 2003 together and get ready for the 2004 Austin ADDY® Awards, Friday, February 6, 2004 at Palmer Events Center. Our creative partner, Cartis Group, is helping us plan a fabulous show and celebration of the Austin Ad Fed's 75th anniversary. Call for Entries is Thursday, December 18, 2003 (see our event calendar for more details). Sponsors to date include Cartis Group, Copy Craft Printers Austin, Unisource, Tuerff-Davis Enviromedia, Liaison Resources, GSD&M, Xtreme Xhibits, Infinity Broadcasting, Austin Photo Imaging, Austin's WB, Austin American Statesman, Miller Blueprint Co., ProGraphix, and National Country Market. For more information or to become a sponsor, e-mail addys@austinadfed.com. MEMBER VOICES Dave Claunch Is Product Placement Against The Law? E.T. and Reese's Pieces. Tom Cruise and Ray-Ban sunglasses. James Bond and the BMW Z3 convertible. Product placement has been an effective advertising strategy for years, with seemingly little downside. It's a very cost effective way to promote a brand in a positive context, but is it legal? This summer, NBC announced a deal with Avon to promote a new cosmetic line by integrating it into the plot of its new soap opera, "Passions." NBC also made a deal with the Mandalay Bay Casino in Las Vegas to use their property as the backdrop for the mythical casino "Montecino" in their new show "Casino." And the only beer you'll see (and you'll see it often) on NBC's new reality show, "The Restaurant" is Coors, the result of an exclusive agreement between the two companies. Read More CRY FOR HELP Now is the busiest time of year for the Austin Ad Fed. Planning for many activities and events is currently in progress, including preparations for the 2004 ADDY Awards, the 2003-2004 lunch programs series and our new public service campaign, Hill Country Ride for Aids. Do your civic duty, win some Brownie points, or just help your fellow ad people, please get involved. Current volunteer opportunities include: Art from the Streets - November 15-16 ADDY Call for Entries - December 18 ADDY Judging weekend - January 9-10 ADDY Awards - February 6 Hill Country Ride for Aids - April 24-25 Please visit the Ad Fed volunteer page for more information. For job opportunities and postings, and for companies recruiting new talent, to post a job or apply for a position today, click here. PUBLIC SERVICE Hill Country Ride for AIDS Following up on two first-place national Club Achievement awards, the Public Service Committee is helping Hill Country Ride for AIDS grow with fresh media strategies and new collateral. Co-chairs Valerie Davis, Tuerff-Davis Enviromedia and past president Scott Van Osdol assembled a creative powerhouse that includes designer Sean Carnegie, Headgear Creative, copywriter Jeff Neely, agency principals Larry McIntosh, The MAD House, and Martha Cary Sadler, MCS Advertising. Supporting them are Enviromedia staff John Burger, Pam Udall, Jill Burpo, Nourzads AD Megan Berryman, and Past President Liam Kernell, Liaison Resources. Last year 215 riders and 150 volunteers raised over $300,000 to assist local AIDS services. Ad Fed members and friends contributed $1400 to Van Osdol's 140 mile ride. To contribute to the project contact Scott Van Osdol at sv@constant.com, 444-7376. Helmet Heads The Ad Fed Veloci-Peddlers train for the Hill Country Ride every Saturday morning, 8 AM, at the Veloway on South Mopac. Our motto is "Our Campaign's Got Great Legs!" (on riding jerseys soon thanks to James Walker, TKO). Riders of all skill levels are welcome. Contact Coach Scott at sv@constant.com. Art from the Streets Art from the Streets raised over $100,000 for homeless artists in the last two years, thanks to Austin Ad Fed Past President Eileen Keller, ideality.com, who leads the marketing blitz assisted by photographer Scott Van Osdol. This year GSD&M producer Tim Sabo, and ADs Christopher Colton and Travis Wade helped produce billboards, display ads and a TV PSA. April Jones produced the print and billboard. Art from the Streets hits the streets November 15-16. Watch your email for more information. AD OF THE MONTH Seen or heard any good stuff from local talent lately-TV, print, radio, web, other? We're looking for submissions from astute ad consumers. It's ok to submit your own stuff, but we on the "board" get to pick what we will feature, purely on our whim. And feel free to contact us with content ideas or content topics you think we should have here. Submit content ideas and ads (attach jpegs with credits please) to news@austinadfed.com				October 2003 • Events • Member Voices • Cry For Help • Public Service • Beyond Austin • District Events • Member Alert • Member Lounge • Student News BEYOND AUSTIN Assault on Alcohol Industry Continues Anti-alcohol advocates are pressuring Congress to limit advertising for and increase the "sin" tax on alcoholic beverages. A recent survey released by the Center on Alcohol Marketing and Youth stated that parents blame advertising for underage consumption. The survey claims that 81 % of parents do not believe advertising alcohol is a "legitimate" business practice. a majority of them find several types of marketing, specifically Web sites that include special features like games and television advertising, "very troubling." AARP Asks Medicare Conferees to Reconsider Direct To Consumer AARP executive director & CEO William Novelli wrote to members of Congress conferring on the Medicare prescription drug benefit legislation and asked members to consider tighter controls on DTC advertising. The letter lists items the group would like included or amended before endorsing legislation. Novelli asks for stronger FDA oversight of DTC ads andclaims the ads cause unnecessary increase in drug demand FDA oversight of DTC ads is tough as ia to make prescription drug ads the most heavily regulated of all advertisements. AAF DISTRICT EVENTS AAF Tenth District Winter Leadership Conference January, 22-24 2004 Waco, TX AAF Tenth District Annual Conference April, 22-24 2004 Oklahoma City, OK AAF National Conference June 12-15, 2004 The Fairmont Hotel Dallas, Texas MEMBER ALERT AD TAX = BAD TAX The Texas legislature is expected to convene in a special session in late 2003 or early 2004 to consider school financing. Insiders expect this to include a look at the state's sources of tax revenue, especially sales tax. We expect the legislature to consider eliminating the current sales tax exemptions on most advertising services. It is important that our industry be familiar with the many reasons why it's a bad idea. To check out our talking points and other resources, click here. MEMBER LOUNGE Nadine Stobaugh joins Austin Ad Fed members Randy Nettles, Debbie Hall & Ken Long at the Texas Press Association, as the TEXSCAN (Texas Statewide Classified Advertising Network) and TEXAS 2X2 Coordinator. A recent transplant from California, Nadine was a graphic designer for PCC Group and Parker & Sons Publishing. Suzann Kale, Marketing Director for Lizard Fire Studios who do 3D animation, green screen work, and special effects. Recent projects include design, production, and postproduction of a local 30" TV commercial, and a national 60" TV spot, http://www.lizardfire.com Scott Van Osdol was selected as this year's artist for the Umlauf Sculpture Garden Party poster and invitations. Larry Jolly of Jolly Design will design all collateral. The April 22 Umlauf Garden Party is the principal fundraiser honoring this world renowned artist. MEMBER BENEFITS Don't forget, it pays to be a member. Lots of free stuff, good info, networking opportunities. Click here to join, or renew. For a list of current discounts and promotions, click here. STUDENT NEWS The Texas Advertising Group (TAG) has recently re-vamped their website. Check it out. TAG is the college chapter of the American Advertising Federation (AAF). With a mission to help students make contacts in advertising and marketing, to help them build a solid foundation, and prepare them for careers, TAG knows the importance of networking and aims to help students make contacts. And they know where to get cheap beer. TAG competes at this year's Houston Ad-Fed competition on Oct. 31 - Nov. 1 You received this email because you are on our mailing list or a friend has forwarded this email to you. If you would like to join our mailing list click here or here to forward this newsletter to a friend. If you are saying, "Take me off this #*+%$# list," or click here to unsubscribe. Newsletter design and development by Olive Design.