| President's Letter
Give it away. It'll come back. No, it's not the latest trend in Zen Advertising, it's a proven model that drives new business to your door, makes you new friends, wins ADDYs, and earns you the goodwill of potential clients.Pro-bono work—for the good—offers great creative and learning opportunities. You can flex your creative muscles, practice management skills, and produce ideas that push the envelope. And the beauty is, you own it. It's in your book. So you can charge for it next time. Whoever said pro-bono doesn't pay isn't paying attention. It pays great. The Ad Fed offers many pro-bono opportunities. Our public service programs repeatedly earn regional and national acclaim. Help these great organizations and help yourself at the same time. Visit Public Service and sign up. You'll have fun, we promise. And you'll see what we've come to know is true - give it away, it comes back. We'd love to hear what members are up to, pro-bono or other. Send news, articles, comments or suggestions to news@austinadfed.com! Sincerely, Scott Van Osdol President, Austin Advertising Federation |
EVENTS
Twenty-one Austin advertising vendors, suppliers, and sales reps received Big Wig Awards this month from the Austin Advertising Federation at the annual awards luncheon. The event was the Ad Fed's chance to thank the unsung heroes of advertising.
UT Advertising Professor Deborah Morrison received the Educator of the Year award. Austin Ad Federation members chose Katherine Jones of Milkshake Media as the Ad Woman of the Year. Shannon Carter of The Cartis Group received the Ad Man of the Year Award. The Lifetime Achievement Award went to GSD&M principal Roy Spence.
Ad Man of the Year Shannon Carter, The Cartis Group, joined by Award Winner Lorrie Singer, The Production Block, and singer/songwriter Sara Hickman, who hosted the awards. |
Ad Woman of the Year Katherine Jones, Milkshake Media, receives her award at the Austin Ad Fed Big Wig Awards. |
Big Wig winners were voted for and elected by the members of the Austin Ad Fed.
The 2005-2006 Board of Directors was approved by members at the luncheon. Scott Van Osdol, Photographer, will serve as president for the 2nd time in five years. VP of Public Service Valerie Davis, Tuerff-Davis EnviroMedia, returns for her 3rd term. Davis won the Silver Service Award for outstanding service to the ad community. She helped write a report on Austin's public service programs that will receive a national Club Achievement Award at the American Advertising Federation Convention in Nashville on June 4.
New Vice President of Membership Cassandra Turner, American Statesman, will receive a national Club Achievement Award for the membership report she helped write. Big Wig Awards Chair Jason Gurule, The Cartis Group, will step into the role of VP of programs.
Big Wig Winners:
Lifetime Achievement Award
Roy Spence
Ad Man of the Year
Shannon Carter
Ad Woman of the Year
Katherine Jones
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Educator of the Year Best Ad Specialties Rep Best Fulfillment/Direct Mailhouse Best Display Representative Best Magazine Rep Best Newspaper Rep Best Outdoor Rep Best Paper Rep Best Photographer Best Imaging Company Best Printer Rep |
Best Printing Company Best Radio Rep Best Sign Company Best Sound Production Company Best Talent Agency Best Television Rep Best Website Development/Consulting Firm Best Internet Service Provider (ISP/Hosting) Best Video/Film/Post Production Unsung Hero Award Vendor of the Year |
A complete list of nominees, sponsors and winners can be viewed online at http://www.austinadfed.com.
STUDENTS
Winning Students. |
Winning Campaign. |
Yahoo! Inc. Awards Texas State University San Marcos First Place in 2005 AAF National Student Advertising Competition
Students from the Texas State University San Marcos won the American Advertising Federation (AAF) 2005 National Student Advertising Competition (NSAC) for an ad campaign created for Yahoo! Inc.
"All the NSAC campaigns were terrific, but we thought the Texas State University San Marcos campaign was the best combination of integrated marketing and viral marketing," said Murray Gaylord, vice president brand marketing for leading global Internet company, Yahoo! Inc. "It was a big idea that would break through the clutter." Judges from Yahoo! and its agencies Ogilvy. One, OMD Digital and Soho Square chose Texas State University San Marcos over 15 college and university finalists competing at the AAF National Conference 2005 in Nashville.
The Texas State University San Marcos won the competition with its targeted campaign from their agency "i5 Advertising." read more
Internships
There is new list of available internships posted on our site.
July 2005
| • | Events |
| • | Students |
| • | Public Service |
| • | National News |
| • | District News |
| • | Jobline News |
| • | Standard Stuff |
PUBLIC SERVICE
The Ad Fed Marketing group helped the Hill Country Ride for Aids raise over $442,000 in the over 100 mile ride. 80% of funds raised go for local AIDS education and prevention programs, and direct support for families living with HIV and AIDS. Thanks to all ad fed riders, designers and volunteers for this effort. The campaign also won national recognition, (see below).
Austin Ad Fed's public service clients includes:
• SIMS-brand refreshment, two new poster series, fundraising support, and ongoing work for SIMS's 10th anniversary year.
• Hill Country Ride for AIDS-2nd year of support; posters, brochures, web.
• Art from the Streets-event promotion, photography, and ADDY-winning television public service announcement.
"We selected these organizations because we knew with some great advertising assistance, they could achieve measurable results," said Valerie Davis, Austin Ad Fed's VP of public service and principal at Tuerff-Davis EnviroMedia Inc.
The public service award carries a $1300 grant from the American Advertising Federation. The funds will be used to develop new campaigns.
Advertising professionals interested in working on a pro-bono campaign can learn more at the Austin Ad Fed.com.
NATIONAL NEWS
Austin Advertising Federation Wins Prestigious National Honor.
The American Advertising Federation awarded first place to the Austin Advertising Federation for its ongoing commitment and dedication to public service.
"We must give credit to all the advertising professionals in the Austin community who worked evenings and weekends for our public clients the SIMS Foundation, the Hill Country Ride for AIDS, and Art From the Streets," said Austin Ad Fed president Scott Van Osdol.
"Their hard work produced quantifiable results. Our 2004 and 2005 Hill Country Ride for AIDS campaigns helped grow donations to $441,000 from $320,000, a 38 per cent increase in two years. And because our members donated their talent and services, the ride was able to deliver over 80% of all donations to local AIDS service organizations providing AIDS education and direct assistance to families living with HIV/AIDS."
The Austin Ad Fed also won a first place Membership Club Achievement Award for service to its members, which includes the opportunity to work on pro-bono campaigns. The awards were presented at the recent national convention in Nashville.
DISTRICT NEWS
With the 10th District of the American Advertising Federation ADDY Competition complete, we're happy to announce that Austin agencies, along with students from UT and Texas State brought a total of 54 ADDY's from the District show - more than every other market within the four state region. So what does that say about Austin? We kick butt!!!
Also, the 10th District has a new website up and running. Check it out at www.aaf10.org.
JOBLINE NEWS
Jobline Updgrades
We've upgraded the ever-popular Jobline to provide faster service and more accurate information. Liaison Resources will post new jobs within 24-48 hours and keep listings current.
Corporate members get five free listings per year, and pay only $25 per additional listing. Non-members continue to pay $50 per listing-another good reason to join the Ad Fed!
STANDARD STUFF
Don't forget, it pays to be a member. Lots of free stuff, good info, networking opportunities. Click here to join, or renew.
Current discounts and promotions.
