| Dear members and friends
of the Austin Advertising Federation, Well, here we are with our first newsletter of 2004! The Austin Ad Fed has been very busy lately and we came out of the chutes this year with a bang. I hope everyone has recovered from the ADDY® awards show. This year's show was one of the best yet and I want to personally thank all of this year's sponsors, entrants, and attendees. I would also like to extend my deepest gratitude to Liam Kernell and this year's ADDY® committee for putting on such a great show. As always, we love to hear feedback from our members. If there's something you'd like to see in the next newsletter, please let us know! And, as always, if you have suggestions for content or articles, please send an email to news@austinadfed.com Sincerely, Mark R. Good President, Austin Advertising Federation |
EVENTS
GSD&M Sweeps 2004 Austin ADDY® Awards
GSD&M, Olive Design, University of Texas take Best of Show honors
Over 700 people attended the 2004 Austin ADDY® Awards, held Friday, February 6, 2004 at Palmer Events Center. Local powerhouse GSD&M won 53 ADDY® Awards, including Best of Show-Print and Best of Show-Broadcast. Kolar Advertising and Marketing won 18 ADDY® Awards, followed by MAKOS Advertising Marketing & Design winning 15. Olive Design won the Best of Show-Interactive Award, and University of Texas the Best of Show-Student Award. See the complete winners list here: Addy Winners
CULTURAL DIVERSITY
As a part of our Cultural Diversity Program, we are seeking members who would like to mentor Austin area students. We are asking members to take on 1-3 students for a day of job shadowing in March. Kudos already go to Enviromedia for stepping up to the plate first and sponsoring 3 students. If you would like to participate, email Carl Settles - Cultural Diversity Chair
For more info on the Ad Fed's Cultural Diversity program please visit: www.austinadfed.com/members/diversity.shtml
PUBLIC SERVICE
Designer Sean Carnegie with wife Wendy, and Ride Director David Smith at the January Hill Country Ride for AIDS Kickoff Party
Austin Ad Fed Spins Fresh AIDS Ride Campaign
The Austin Advertising Federation launched a new public service campaign for the Hill Country Ride for AIDS in January. The campaign features a new logo and identity system, poster, direct mail, 16-page brochure, and website (www.hillcountryride.org). A PR campaign directed by Valerie Davis, Tuerff-Davis Enviromedia, placed the ride director on several morning news programs and lead to two newspaper stories. Donated display ads will soon appear in area magazines.
The print campaign was produced by Jeff Neely, nFusion, Larry McIntosh, The Mad House Advertising, and Megan Berryman, NourzAds. Sean Carnegie, Headgear Creative, designed all collateral with photographs by project co-chair Scott Van Osdol. Printing and paper are courtesy of The Whitley Company and Unisource Paper.
Last year Ad Fed members donated $1400 of the $300,000 raised. This year the club will field a team of a dozen riders in the April 24-25 tour, and host a Smoothie Party at the end of day one. Contact Coach Scott (sv@constant.com) to join the team or volunteer to help.
To learn more or to donate, visit www.hillcountryride.org and enter "Ad Fed" in the Search window.
MEMBER LOUNGE
Austin Ad Fed Wins ADDYs
Gold - Art from the Streets PSA: Eileen Keller at ideality.com and her ace crew from GSD&M, Campaign Coordinator April Jones, Inferno Film AE Geraldine Smythe and Director/Cameraman Layton Blaylock, Elephant Productions Producer Doreen Schierloh and Editor Michael McWhirter, and Digital Domain's Chris Erlon.
Silver - Hill Country Ride for AIDS Poster: BAH! Design's Scott Herron and Neely Ashmun, and Brook Sefton and Scott Van Osdol, photographers (Scott got The Butt Award, too.)
Bronze - Ad Fed Membership Brochure: i2i Group's Joe Cuniff and Nathan Fleischmann, Scott Van Osdol, Photographer, and Liam Kernell, Copywriter.
Due to a national ADDY rule change, we have to wait until next year to enter this year's Austin ADDYs campaign. We suggest The Cartis Group bring a wheelbarrow for all the awards their wonderful work is going to earn.
Stop the Presses - 56 Exhibitors displayed the latest newspaper products and services at the Texas Press Association's 57th Midwinter Conference & Trade Show in Houston, January 22nd-24th. http://texaspress.com/buyersguide.html.
The TPA focused on "A Look At The Law", and hosted 230 members from over 124 newspapers throughout the State of Texas. 96 newspapers entered the 2004 Midwinter Special Sections Contest and registered attendees selected the winners from among three finalists in each division/category. One Best of Show also was selected. View all the winning contest entries at: http://texaspress.com/contest/specialsections04/index.html
Do you want to see your name in the Austin Ad Fed "Member Lounge"? If you are a member and have exciting news at your company, email Heather Ladage at hladage@bizjournals.com.
| • | Events |
| • | Cultural Diversity |
| • | Public Service |
| • | Beyond Austin |
| • | District Events |
| • | Member Lounge |
BEYOND AUSTIN
2004 Advertising Hall of Fame Inductees
The Advertising Hall of Fame, them most prestigious award bestowed in the advertising industry, honors individuals who have set the standard for excellence. On March 16, 2004, at The Waldorf-Astoria in New York, the following luminaries will be inducted:
Karl Eller, former chairman and CEO, Clear Channel Outdoor
Philip H. Geier, Jr., chairman emeritus, The Interpublic Group of Companies
John E. Pepper, Jr., retired chairman and CEO, The Procter & Gamble Company
Liener Temerlin, chairman emeritus, Temerlin McClain Advertising
Branding Conference to Examine Niche Lifestyles
The UT Center for Brand Research has organized a conference focusing on 3 niche markets - clean cities- organic foods, gay lifestyle, urban youth - and how advertisers have expanded these into mainstream American culture.
Hosted by the American Advertising Federation (AAF), "Niche Lifestyles and Branding: Advertising in the Cultural Moment" will be held February 23-24, 2004, at the National Press Club in Washington, D.C. Nationally recognized speakers include: Congresswoman Tammy Baldwin (D-WI) who will be the plenary speaker February 23 addressing gay and lesbian issues; Carol Browner, former head of the Environmental Protection Agency who will lead the clean cities, clean air and organic foods session and Miriam Muley, executive director of marketing and sales for diversity & growth markets for General Motors will address urban youth and the growth of this critical market influence. Speakers from top corporations, advertising and marketing firms and universities, including American Airlines, Burrell Advertising, Chelada, Coca-Cola, Georgetown University, IBM, Oasis Advertising, RadioShack and The University of Texas at Austin, will also participate and lend their unique perspectives.
Additional conference participants and the full agenda are available at www.nichesandbrands.org.
DISTRICT EVENTS
Up to date in OKC is the theme for this year's District X annual conference. The Oklahoma City Advertising Club is the host of this year's conference April 22-24. A ton of stuff will be going on including this year's National Student Advertising Competition (NSAC) and many professional development sessions. Guest speakers include: DOREEN SULLIVAN, Owner, Post No Bills, Inc., KEN WERNER, VP-Distribution, WB Network, BRUCE HENDERSON, Ogilvy One, and DAVID WOOLSON, President, Big Catch. For those of you who remember the blast we had hosting the conference 2002… this one is going to be even more fun because we won't have to clean up the mess afterward. For more info, go to www.okc2004.com.
MEMBER BENEFITS
Don't forget, it pays to be a member. Lots of free stuff, good info, networking opportunities. Click here to join, or renew.
For a list of current discounts and promotions, click here.
You received this email because you are on our mailing list or a friend has forwarded this email to you. If you would like to join our mailing list click here.
If you are saying, "Take me off this #*+%$# list," reply to this email and type "remove" in the subject line or click on the link at the end of this message.
Newsletter design and development by Olive Design.
Newsletter powered by Ecursor.net.
