Dear members and friends of the Austin Advertising Federation,   First of all I would like to extend my gratitude to everyone who participated in this year's ADDY® competition. It was a great show and we couldn't have pulled it off without help from our sponsors, vendors and countless volunteers. We had nearly 800 entries this year, making it one of the biggest shows in the history of the Austin Ad Fed.   We've got a lot going on this Spring, including three more luncheon programs, a membership mixer, and we'll finish the year with our annual Big Wigs Awards luncheon on June 1st.   As always, your feedback on this newsletter is vital to helping us improve our communication efforts. We love to be able to brag about our members and the Austin advertising community, so if you have any suggestions for articles please send an e-mail to news@austinadfed.com.   Sincerely,   Mark Good President, Austin Advertising Federation ADDY's   ADDY Addicts Share Their Pain By (Hi, my name is) Scott Van Osdol   Over 700 advertising addicts jammed the 2005 ADDY Awards on February 4th, indulging shamelessly in Austin's finest advertising product and creative substances. The grand Advertising Anonymous meeting, brainchild of Austin agency nFusion, only confirmed our community's collective sense of powerlessness over the very messages we ourselves create. Two solid hours of awards video drove away the civilian crowd, but half the audience-hard-core addicts all-remained glued to their seats. (Either that or they had the Nods.)   Industry gorilla GSD&M won Best of Show Print and Best of Show Broadcast for clients pulled from opposite ends of the known universe: Roller Girls and AARP. Clones featured prominently in the AARP spot, whose product is America's number one growth industry: aging (demographics is destiny). The commercial's protagonist won our hearts by duplicating himself endlessly to serve as the archetypal "Honey Do", answering our disturbing sense that none of us is doing all that we should to make the world a better place. Our better selves applauded his efforts.   On the far, far other hand, GSD&M's Best of Show Print campaign appealed to our baser natures with unabashed enthusiasm. Roller Girls: vibrant, nubile, mean as snakes. The campaign might be seen as "fishing" for awards, but Roller Girls coach and publicist Fritz Blaw (www.motorblade.com) put posters up all over town (we've seen them), and says the shows are packed. The eternal veracities-Sex Sells-are playing in Austin. This is a show we've got to see.   Perhaps the ADDY judges' most heartfelt endorsement was the "Damn We Wish We Did That" award for McGarrah-Jessee's Whataburger Corporate Style Manual. More orange than Pasadena during the Rose Bowl, the stylish sleeve/brochure/CD was a veritable visual feast. What-A-Brochure.   Confirming we won the Cold War, the Didi Stuart Best of Show Student Award went to an in-your-face ad for Tito's Vodka, created by UT students Jen Rodosta and Rod Barrera.   "Bottoms Up, Comrades" elevates jingoism to art, and gives us an atta' boy for which we so deeply yearn. Baghdad's burning; let's hoist another shot of good old American vodka. To quote Randy Newman, Boom goes London, boom Pari, more room for you, more room for me…   The Johnny Jones Award for Excellence in Printing went to the sublimely low-tech Stubbs BBQ Menus produced by Latinworks and printed by Bearded Lady Printing. The Reagan Bradshaw Award for Best Use of Photography went to Sibley Peteet Design Austin, for Terry Vine's lovely, understated images in "UT 125" (this guy has an eye for the essential). Makos Advertising won Best Radio with its provocatively prurient campaign for Texadelphia, proving that size indeed matters. McGarrah-Jessee won the Branding Oomph Award for McCoy's Lumber (we've all got a screw loose, and need the replacement part).   UT students Colin Gaul and Andrea Minze won a special illustration award for Poetic Wax, slyly waxing poetic about poodles (feline, not canine). And a Special Student Art Direction Award for Playboy proves what us boys have always maintained-we only buy it for the articles.   Thanks go to our judges, Courtney Smith, PureMatter Marketing and Brand Strategy, San Jose (www.purematter.com), and Julio Lima, SAYITLOUD!, Orlando (www.sayitloud.com), and to Judging Chair Liam Kernell (newly minted EnviroMedia Director of Creative Services), for making the trains run on time.   A very special thanks goes to Linda Smarzik, Austin Community College District Dean of Computer Studies and Advanced Technology, and former Visual Communications Department Chair, for stepping in to fill a last minute cancellation (our judge from Leo Burnett-Chicago had to split when his wife's water broke 45 minutes prior to judging). Smarzik judged all entries except student. A former Ad Fed Board member, Linda's impartial, highly qualified eye saved the show.   And thanks go to all our members for digging deep and submitting almost 800 entries, the most since the go-go-days of the DotBomb. It made for the most appealing show in years. Huge Kudos go to all the folks who pitched in to help create and fund the new Didi Stuart Advertising Scholarship at ACC, to our stalwart ADDY Chair, Mr. Jack Jones, and to the ADDY Queen of the Universe Laurie Christensen for producing the awards show. I had a lovely time, dishing the competition, snapping pics for AdWeek, and recruiting the well-meaning and unwary for the 130-mile Hill Country Ride for AIDS. I look forward to seeing you next year, when we can all say, "Hi, it's been 364 days since I won an ADDY."				March 2005 • Addy's • Public Service • Special Note • Member News • Standard Stuff   PUBLIC SERVICE   Public service projects for the Sims Foundation and the Hill Country Ride for AIDS are coming to fruition. LatinWorks refreshed the Sims Foundation brand and produced a series of six posters being printed compliments of Capital Printing. More help is needed for Sims's 10th Anniversary materials. To help, email publicservice@austinadfed.com.   Also, the 2005 Hill Country Ride for AIDS campaign kicked off with a brilliant new campaign designed by Megan Berryman of nFusion, printed courtesy of Lithoprint, Unisource, Fox River Paper, and Horizon Printing. Register to ride with the Ad Fed's Veloci Peddlers team at www.hillcountryride.org." Click "Ride On a Team" and search for "Ad Fed". Thanks to our web team of Liam Kernell, Don Roach, and Donald Tyler for all their great work. Training is scheduled for Saturday mornings at 9:00 A.M. at the Veloway.     SPECIAL NOTE   The Austin Advertising community lost one of its brightest lights last year when local graphic designer Didi Stuart lost her long and valiant battle with cancer. Many of Didi's friends and family have come together in recent weeks to honor her memory by establishing the Didi Stuart Endowed Scholarship in the Graphic Arts at Austin Community College. The group is very close to reaching its goal of raising $15,000 to seed the scholarship, but they need your help to put them over the top. Please contact Dave Claunch to make a donation.     MEMBER NEWS   Copy Craft Printers, Inc. announced the purchase of Capital Printing Co., Inc. The operations will combine to create Austin's premier commercial printing company with over 150 employees and consolidated sales in excess of $25 million annually. The Austin entity will operate as Capital Printing Co., a Division of Copy Craft Printers, Inc. It will be located at Capital Printing's current facility at 4001 Caven Road in South Austin.   The KEITH DAVIS MEMORIAL GOLF TOURNAMENT will be held on May 7, 2005 at the Star Ranch Golf Club east of Round Rock. The proceeds of this annual advertising and printing industry tournament will benefit the Didi Stuart Endowed Scholarship at ACC and the Mike Nickless Endowed Scholarship at Texas State University. For more information, contact Jack Lyle (476-7101) or Robert Anschutz (632-2406).   The UT advertising club, TAG (Texas Advertising Group), is looking for mentors in the advertising field for their new mentor program. Mentors would be assigned to one or two UT student TAG members. Mentors would be expected to communicate through emails and phone calls with their mentees, and would meet periodically with their students to help guide them through their internship searches, answer any questions they may have, etc. This is a great way to get involved and help students who will likely be the newest employees at many Austin agencies. If you are interested, please contact Katie Scofield, V.P. Industry Relations of TAG. Her email is KTSCOEY@aol.com.     STANDARD STUFF   Don't forget, it pays to be a member. Lots of free stuff, good info, networking opportunities. Click here to join, or renew.   Current discounts and promotions.     You received this email because you are on our mailing list or a friend has forwarded this email to you. Join our mailling list or forward to a friend.   If you are saying, "Take me off this #*+%$# list," reply to this email and type "remove" in the subject line.   Newsletter design and development by Olive Design.   Newsletter powered by Ecursor.net.