Letter from the President

Enlightened Self-Interest. Such a lovely little concept. It spins nicely into notions of Win/Win and a rising tide raising all boats. It's that "thousand points of light thing" George Herbert Bush cribbed from Chairman Mao. It's a good reason for volunteering with the Ad Fed.

Enlightened self-interest is the relentless but benevolent mechanism of the free market, described by Adam Smith in his 1776 Wealth of Nations. He posits that self-interest and The Invisible Hand of market forces inevitably lead to prosperity for all. It is we, the Rational Actors, who by choosing to serve ourselves, serve our fellows.

Forty years later Thomas Malthus posited the opposing view that, like lemmings, we'd breed till we ran out of room. The jury is still out on who was right.

But we need not concern ourselves with the Fate of Nations. We know enlightened self-interest works just fine right here in the Austin Ad Fed.

We know that those of you who get involved profit by making new friends, learning new skills, and earning the goodwill of potential clients. We know that your work profits our public service clients The SIMS Foundation, Hill Country Ride for AIDS, and Art From the Streets.

We see the results of your good work—expert speakers presenting innovative business models, marquee-name ADDY judges capable of appreciating and awarding your best work, and better-trained students graduating ready to build your business.

Enlightened self-interest at work. You win, we win.

Winning is easy. Just visit www.austinadfed.com and click the Get Involved button. Our volunteer coordinator will hook you up with the project of your choice.

Thanks for your good work and enlightened self-interest, you Rational Actors, you.

Scott Van Osdol
Ad Fed President

PUBLIC SERVICE

Art by Don Curran

Art From the Streets Hosts 13th Annual Show and Sale

Art From The Streets, a volunteer-driven program providing a safe and encouraging environment for Austin's homeless to exhibit artistic skills, will hold its 13th Annual Art From the Streets Show and Sale, on Saturday and Sunday, November 5th and 6th, 2005 from 12:00pm to 5:00 p.m., at the Austin Resource Center for the Homeless (ARCH), 500 East 7th Street. Original artwork starts at $30 with proceeds going directly to the exhibiting artists. A $3 suggested admission donation helps defray the cost of supplies and materials. Convenient parking is available at the northwest corner of East 7th Street and Neches.

The Show & Sale gives Austin's homeless community the opportunity to exhibit artistic skills, interact with the people of Austin, and raise funds to pay for necessities such as food, clothing and housing. At last year's event, over 1,400 people attended the show purchasing over 1,100 pieces of art from more than 80 different artists, generating nearly $60,000 in sales, admissions, and donations.

"The work from the homeless artists is truly creative and inspiring," said Bill Jeffers, volunteer co-director, Art From The Streets. "This year we are displaying more than 2,000 new pieces and hope to exceed last year's sales by $20,000. This will make a positive impact on the artist's lives. At the end of the day, that's what it's all about."

Austin Ad Fed Members and friends contributing to the pro-bono advertising and PR campaign include: Karen Ford, White Hat Creative, marketing team chair; Greg Barton, Dandy Idea; Keith Dotson, TGSL; Scott Van Osdol, Photographer; Robbie Good, St. Edwards University advertising student; Kristin Kreisel Woodcock, EnviroMedia; Monica Sanchez, Hispanic Marketing Strategy; Stephanie Peterson, President UT TAG; Roberto Quiroga, web design; Layton Blaylock, Inferno Films; Jimma Cone, KXAN-TV 36; Jyl Hershman-Ross, KGSR; Michael Martin, Ginny's Printing; Judy Shultz, O-K Paper, Michael Roberts, guerilla campaign coordinator; Falana Thomas, Forte & Company; Dana Marruffo, The Peters Group; Ra

Find out more at www.artfromthestreets.com.

Art From the Streets, A Documentary: Interview with Filmmaker Layton Blaylock
By Maja Sommerlatte

When Layton Blaylock filmed the 2003 Gold ADDY winning Art From the Streets PSA TV spot, he unknowingly discovered his latest pet-project. "The program had all the makings for a good documentary. Homelessness and art, plus a grassroots organization of volunteers with a great project that benefits the community too," explained Blaylock. Since 1992, the bi-weekly AFTS classes have offered both an artistic outlet and the potential to earn money for homeless artists.

The feature length documentary, Art From the Streets, capitalizes on Blaylock's professional and creative talents. "I shot the film, produced and directed it through my production company Inferno Films. Choosing the subject matter of art is interesting in itself. With homeless artists doubly so," explained Blaylock.
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October 2005

•	Public Service
•	Events
•	Member Lounge
•	Students
•	Member Benefits

EVENTS

Nov 16th

Coming Wednesday, Nov 16th, National ADDY Winner's Reel

Join us to view the best of the 2005 National ADDY® Award Winners at our monthly luncheon. Learn about important rule changes for 2006 entries: No More Black Board !

Dec 14th

We're Decking the Halls.

Save the date for the annual Hollydaze Party, Wednesday, December 14 from 6:30-10 p.m., at the American Legion Hall again this year. The Ad Fed is co-hosting with the Austin chapters of the American Institute of Graphic Arts, Association for Women in Communications, American Marketing Association, and others. Contact Programs VP Jason Gurule now to be a company sponsor of the season's grandest advertising event. Stay tuned for more details!

MEMBER LOUNGE

nFusion Group Tops ABJ List of Austin's Fastest Growing Companies

Ad Fed member nFusion ranked first among the Austin Business Journal's Top 50 Fastest Growing Companies in the $10 million+ revenue category, announced at the Oct. 2005 Top 50 party.

The number one ranking reflects nFusion's remarkable revenue growth of more than 400% over the past three years. "To be recognized with all of these great Austin companies is a tremendous honor," said nFusion CEO, John Ellett. "We appreciate the trust that our clients have shown in our integrated approach of providing strategic consulting, insightful creative and technology expertise to help solve their business challenges."
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Weyerhaeuser / Unisource Paper University hosts "Lunch & Learn" Wednesday, November 9th 11:30 - 1:00, Lucy's Boatyard, 3825 Lake Austin Blvd. Ever wondered what the term "SWOP" Stands for? Find out the answer to this burning question and many others.. Lori Bryson will present the Educational series entitled "Paper University" featuring Cougar Opaque. Consider this an invitation: RSVP to dana.shaw@unisourcelink.com.

T3 employees donated $6,300 dollars for the hurricane Katrina and Rita relief efforts, and T3 Principal Gay Gaddis matched that for a total donation of $12,600 dollars to the Red Cross and Salvation Army.

STUDENTS

They want to help you. If you need extra help in the office, you could use an intern or two. Visit www.austinadfed.com/students and download the Internship Application for Employers. Complete the form and return it to Carolyn Barkley at carbar@austin.rr.com. Or if you're an advertising student looking for work experience, read what's available in the Internship Listings. You'll find positions throughout Texas, Oklahoma, Arkansas, and Western Louisiana. Download the list at www.austinadfed.com/students.

MEMBER BENEFITS

Don't forget, it pays to be a member. Lots of free stuff, good info, networking opportunities. Click here to join, or renew.

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