Through the Multicultural Advertising Intern Program (MAIP), students work at real advertising agencies, take on real job responsibilities, and learn from real-world business situations and industry professionals. Students selected for the annual 10-week paid summer internship program, which runs from early June to mid-August, will hone their skills in one of several advertising disciplines. Interested in learning more? Click here!
Student Testimonials:
Sherina Nainani Graduated May 2010
"I am so grateful to have been selected as a MAIP Finalist for Summer 2010. Through the program, I was able to intern in the account planning department at Deutsch Inc (Lowe & Partners Company). During my internship, I worked on Degree Men's deodorant and Country Crock Spread. In addition to this, our intern groups were given the opportunity to create our own creative campaign for Zipcar car sharing, which we were then able to present to the senior executives at Deutsch Inc.
MAIP has given me great exposure to the fast-paced, competitive world of advertising. Through this program, I was able to meet various executives from agencies, learn of the different disciplines in advertising, and of course, establish friendships with fellow MAIP interns in the fabulous city of New York! At the end of the program, MAIP plans a career fair for interns that would be interested in full-time careers with any of the MAIP host agencies. At the end of my MAIP internship, I received a full-time offer from DraftFCB New York on the Office of the National Drug Control Policy (Above the Influence & Anti-Drug Campaign) account. I highly recommend the MAIP program for students that are passionate about the advertising industry and want to have the opportunity to intern at highly-renowned agencies."
Kristina Truong Expected graduation: May 2011
"This past summer, I had the opportunity to intern at MEC Global (Mediaedge:Cia) in New York City through the 4A’s Multicultural Advertising Intern Program. This was, by far, the best summer I’ve ever had. Through the help of MAIP, the culture at MEC, and the friends I met along the way, I have made some great memories! MAIP definitely gave me the chance to explore the different aspects in the advertising industry and gave me the chance to network and build contacts with advertising professionals. The best part about the internship was the fact that we had to attend seminars every Monday.
These seminars were held at some of the top advertising agencies in the world and they allowed me to be exposed to the different roles in an agency that weren’t media-related—account management, strategic planning, creative, etc. Not only that, but through the work experience at MEC, I learned more than what I could in the classroom. For the first time, I had hands-on experience with the media planning and buying process. Being assigned to the IKEA and Toys-R-Us accounts, I met an enormous amount of representatives at vendor meetings. These reps pitched to us and showed that they wanted our service and for the first time, I saw how important our role was—as a media planner and advertising professional. All in all, I developed great contacts, went to my first Yankees game, and had the chance to play golf at Chelsea Piers. The perks were awesome, but this honestly couldn’t have happened if it weren’t for MAIP!"
2010 Austin-Area MAIP finalists:
Texas State Gabriel Carillo Diana Ovalle Clarissa Rodriguez Javier Vela
UT Anjali Patel Lance Demontiero Brook Barber Todd Choi Anita Kalaswad Jennifer Kim Samantha Lopez Sherina Nainani Lori Prado Ruben Ramirez Kristina Truong Grace Wang Kristen McNeal Lauren Wong I-Ping Chiang Jun Lu Francis Lin Valerie Nguyen Michelle Okeke
Need Interns?
If your company would like to list an internship on the Austin, District 10, and American Advertising Federation websites, please download the Internship Application for Employers. This is a FREE service!
Questions? Contact Carolyn Barkley at (512) 288-1188.
NSAC TEAMS
The American Advertising Federation National Student Advertising Competition (AAF/NSAC) is the premier college advertising competition. It provides more than 3,000 college students with real-world experience by requiring a strategic advertising/marketing/media campaign for a corporate sponsor. Schools from each district are selected to present their campaigns to a panel of industry executives at the AAF National Conference.
District 10 consists of colleges/universities from Texas, Oklahoma, Arkansas and Louisiana. Schools from District 10 have won more national titles than any other district.
University of Texas Wins First Place at AAF District Competition
Advances to nationals in San Diego
The University of Texas won first place at the District 10 American Advertising Federation studentcompetition held April 13-15 in Oklahoma City, Oklahoma. The AAF National Student AdvertisingCompetition is the premiere advertising competition in the country dating back to 1973.
The University of Texas competed against seven other universities from the states of Texas, Oklahoma,Arkansas and Louisiana. The presenters were Lillian O’Connor, Laci Moiser, Julia Meter, Deepa Iyengarand Dustin O’Neil. Teams were asked to prepare a marketing/advertising plan for JCPenny targetingfemales 25-34. The judges were representatives from J.C. Penney and their advertising agency.West Texas A&M placed second, Texas A&M University-College Station placed third, and Texas StateUniversity-San Marcos placed fourth. Additionally, the University of Texas won “Best Media Plan” andDeepa Iyengar won “Best Presenter.” The University of Texas and Oklahoma State University (first placewinner from a different pod) both advance to national competition in June where they will compete against16 other universities from around the country.
This marks the 9th time the University of Texas has advanced to nationals since 1974, winning twonational championships in 1975 and 1976 and placing in the top four an additional three times. Thefaculty advisor is Dr. John H. Murphy, the Joe C. Thompson Centennial Professor of Advertising at UT.
Texas State AAF
2010 Student Competition Team
The Texas State American Advertising Federation (AAF) team won second place at national competition held June 11, 2010 in Orlando, Florida. The AAF National Student Advertising Competition is the premiere advertising competition in the country dating back to 1973.
Texas State competed against 18 other district winners from around the country. First place was Chapman University from California; third place was University of Wisconsin-Madison; and fourth place was University of Nebraska-Lincoln. The presenters were Dan Wehmeier, Marissa Deslatte, Julie Korzekwa, Gabe Carrillo, and Ben Wirtz. Teams were asked to prepare a marketing/advertising plan for State Farm Insurance, with a target market of 18-25 year olds. The judges at national were representatives from State Farm and their advertising agency. Texas State won first place in district competition in April 2010 to advance to nationals.
This marks the 12th time Texas State has advanced to nationals since 1990, winning two national championships and placing in the top four an additional 7 times. The AAF team is a multi-disciplinary team with marketing, advertising, public relations, and communication design majors. Faculty advisors are Dr. Mary Ann Stutts, professor of Marketing in the McCoy College of Business Administration and Dr. Alexander Muk, assistant professor of Advertising in the School of Journalism and Mass Communication.
Huston-Tillotson AAF
2010 Student Competition Team
Huston-Tillotson University fielded its first team of students in the 2010 American Advertising Federation National Student Advertising Competition (AAF/NSAC). The students competed at the District 10 Conference held in April in Amarillo, with 17 other universities from the states of Texas, Oklahoma, Arkansas, and Louisiana. The State Farm client brief asked students to grow the 18-25 year old market for auto and renters’ insurance. Students from Huston-Tillotson prepared a 32-page plans book and made a 20-minute presentation to judges at the district competition.
Under the guidance of faculty member, Dr. Kathryn Davis, marketing students undertook the challenge to prepare a complete marketing/advertising campaign for State Farm Insurance. The presentation team consisted of Brittney Bradley, account executive, Matt Abadie, Gabriel Gibbons, Tinashe Kupenga-Maposa, Victor Rodriguez (see photo), and Jamal Carrington (not shown).
The Austin Ad Federation is a strong supporter of advertising education. The Ad Fed Board matched the dollar amount of Advertising Education Sponsorships that the students from Huston-Tillotson and Texas State sold to help raise money for their travel expenses and to defray the production costs of their competition materials. In addition, District 10 provided a 20% match of the sponsorship amounts that the students sold. The Board also provided help in purchasing a printer for the Huston-Tillotson students and GSD&M/Idea City provided three Adobe Suite software packages to help the students prepare the plans book and creative executions.
Students from Huston-Tillotson felt the AAF experience was the pinnacle of their college experience. They are looking forward to next year’s competition, featuring the client J.C. Penney.
Student Portfolio Critique
GSD&M/Idea City April 29th, 2011
The Austin Advertising Federation held its second Student Portfolio Critique on April 29, 2011 at GSD&M/Idea City. Work from 25 students from the University of Texas, Texas State University, St. Edwards University, and the Art Institute of Austin were evaluated by seven industry professionals from the areas of creative and design.
The professionals who volunteered their time were Luke Sullivan and Robert Lin from GSD&M/Idea City, Raul Garza from TKO Advertising, Shanteka Sigers and Craig Brimm from SandersWingo, Thom Gehring from GehringCo., and Shawn McCraw from McCraw Design. GSD&M/Idea City volunteered the space to hold the critique.
Students brought sample work that included print campaigns, collateral design, direct marketing, television, out of home, and internet. The feedback was very positive. Most students felt that they received a critique of their work that will help them prepare for their final academic critique, as well as how to professionally present their work when interviewing for a job.
