MEET THE JUDGES

Beth Huerta, Senior Agent & Photo Editor, Candace Gelman & Associates

For over 15 years, Beth Huerta has been immersed in the world of commercial and fine art photography. During her tenure in the field, she has held the roles of everything from photographer’s assistant to photo editor/studio manager to artists’ agent.

In her current position as Senior Agent at the award-winning agency Candace Gelman & Associates, Beth has had the good fortune to advise and represent renowned artists such as Sandro, Marcus Smith, Art Streiber, Olivia Bee, Kennedi Carter and The Voorhes amongst others.

Prior to CG&A, Beth worked as a consultant/assistant for a bevy of internationally acclaimed advertising and editorial photographers including Howard Schatz and Theo Westenberger. Beth is a frequent workshop presenter and contributing writer for the American Photographic Artists association. She is an adjunct instructor for the Photography program at Drexel University and has taught at The University of the Arts and Columbia College Chicago. Beth is also a Mentor for NYC Salt, a program that creates opportunities in visual arts for underserved New York City youth.

Antonio Martez, Creative Director | Fashion Photographer | Filmmaker | Educator | Author

Rick Ardito, Executive Creative Director (McGarry Bowen/ BBDO/Freelance)

Rick Ardito has been a member of the ad world for 22+ years, starting at Cliff Freeman & Partners as an Art Director. Rick is a storyteller in every sense of the word: “Lou, if you’re going to be a good Art Director here at Cliff Freeman, you better be a darn good Copywriter,” said Cliff to Rick. Rick tried to correct Cliff on his name but before he could, Cliff tipped Rick two dollars and dried his hands on Rick’s hair–we will never know why he dried his hands on Rick’s hair and can only assume that it was due to Rick’s magnificent lion-like locks.

During his career, Rick has worked on projects for Budget Rent-a-Car, Fox Sports, Quiznos Hollywood Video, Mike’s Hard Lemonade, FedEx, Guinness, AT&T, Pepsi, and Monster.com. This, along with his long list of awards is why we wanted Rick to be one of our judges. Here’s the short list of Rick’s accomplishments: ADDYS / ANDYS / ARCHIVE  / AICP / CLIOS / DA&D / GOLD LIONS / SILVER LIONS / ONE SHOW PENCILS LONDON INTERNATIONAL THINGS, AND RADIO MERCURYS.

Outside of work, Rick likes his family. He also likes mountain biking, eating Twizzlers, and taking his dog for long strolls along the sand.

rickardito.com

Stace Caseria, Founder & Chief Trust Officer at Trust Deep Branding

Is it true? Is it created with humanity? Does it make you feel something? Those are a couple of the questions Stace Caseria asks himself when thinking about a piece of advertising. A writer by trade, he’s a recovering pessimist who after 20 years of working in the industry still believes in simple ideas.

Stace founded his agency, Trust Deep, to help brands create long-lasting loyalty by showing themselves worthy of customers’ trust. He’s had the honor of contributing to brands like Delta Air Lines, Panasonic, Cadillac, Heineken, Vail Resorts, Bose and so many others.

His first agency job was at Modem Media, considered the world’s first digital ad shop. Before that, he wrote for MAD Magazine which nearly ruined his prospects of working a real job.

Brian Moore, Creative Director at Bose Corporation

Brian Moore is Creative Director for Bose, where he leads and collaborates with creative teams and agencies in the development of campaigns and product launches that authentically articulates the brand’s unique story and connect with customers. Working across multiple disciplines, Brian creates campaigns and experiences for broadcast, web, social, apps, and retail. Prior to joining Bose, Brian focused on user experience and editorial content at large and small agencies.

Brian found his passion for storytelling while studying journalism and fine art and working as a newspaper designer during his undergraduate experience. He further explored digital storytelling through Mass Art’s Dynamic Media Institute and MFA program.

Brian lives outside of Boston in a sleepy town full of apple orchards and cider donuts. He considers Austin a second home, having led multiple photoshoots in and around the capitol and is looking forward to being back soon.

Emily Nollet, Associate Creative Director | Art at Fair Folk

Art director and designer with extensive brand design and advertising experience, both in-house and agency-side. Experienced in planning, art directing, and managing post-production for fashion, food/beverage, and product photo shoots. Versed in developing integrated campaigns spanning multiple channels including broadcast, print, OOH, digital, social, retail, and experiential. Design expertise includes brand identity systems and guidelines, packaging, and editorial design. A dedicated and highly collaborative partner across internal and external team.

Professional Experience / Fair Folk / Hill Holliday / Toth+Co / T.J.Maxx / Converse / PUMA

Nancy Glazer Pearl, Executive Creative Director (Various Agencies)

Nancy Glazer Pearl is passionate about building successful brands.  Nancy’s design, strategic thinking and marketing expertise have built brands large and small. From top business leaders such as AT&T, FedEx, American Express, T.J.Maxx, General Motors, Charles Schwab, Target and Fidelity Investments to local small businesses and non-profits, Nancy is a leader in the design and marketing space.

Select accolades include:

Mass College of Art Advisory Council, 2018 – current
Judge, LeBook Connections, NYC 2017, 2018
Judge, Effie Awards, Boston 2018
Judge, Effie Awards, NYC 2017
Graphis Poster Annual, Finalist
Print Magazine, Design That Means Business Annual
Graphis Design Annual
Print Magazine, Regional Design Annual
Communication Arts Design Annual
HOW Magazine Design Annual
The One Show, Finalist
Society of Publication Designers Spot Illustration ContestRockport Publishers, The Best of Business Card Design Two
The New York Festivals
Graphis Letterhead
HOW Magazine Design Annual
Wakita Museum of Art, Tokyo, Japan, T-shirts, permanent collection
International Fairs & Expositions, First Place, Outdoor Campaign
National Medical Marketing Association, Logo Design, Silver
Rockport Publishers, The Best of Business Card Design
District 12 Addy Competition, Business to Consumer, Silver
District 12 Addy Competition Packaging, Gold
Rockport Publishers, Great T-Shirt Graphics
Print’s Best T-Shirts, Print Magazine

Norah Perry, Senior Designer | Harley-Davidson Motor Company

Norah Perry is a multidisciplinary maker, self-starter, nail-biter and chocolate addict designing at the sweet spot between loud simplicity and overwhelming complexity to craft delightful experiences (fingers crossed). When Norah’s eyes aren’t glued to the screen (although a rarity), they’re most likely hungrily consuming a Cormoran Strike novel, soaking in all of the latest interior design trends or lazily scanning the streets of Milwaukee as she jogs from neighborhood to neighborhood. Norah is currently a Senior Designer at Harley-Davidson Motor Company.

Rob Tate, Account Executive, Google