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Keynote Speaker Series – Jeff Graham
October 10, 2017 @ 6:00 pm - 8:00 pm
– Partner/Managing Director, Grenadier, Boulder CO
Jeff has 25 years of experience leading accounts in some of the country’s most creatively-driven agencies, including Crispin Porter + Bogusky, Arnold Worldwide, TBWA\Chiat\Day, and CORE. Jeff’s account experience encompasses some of the world’s most iconic brands—Microsoft, Volkswagen, Jack Daniel’s Tennessee Whiskey, Best Buy, the NFL, Gibson Guitar, Virgin Mobile, Indian Motorcycle, Under Armour, and Old Navy (as interim CMO). A student of the craft of advertising, Jeff also teaches the art of “creative account leadership” – serving for more than a decade as an adjunct professor at both the University of Colorado-Boulder and the University of Missouri-Columbia. A native of St. Louis, Missouri, Jeff is a graduate of the Missouri School of Journalism and holds an MBA from St. Louis University’s John Cook School of Business. In his spare time, Jeff is a proud dad of 4 daughters—and has a nasty habit of bleeding their college funds dry to buy classic cars. There’s always vocational school, girls.
“Creative Account Leadership”
They have terrible design skills, and (God willing) will never write a single line of copy; but creatively-driven account managers can be critical to making the work happen – by creating the conditions on their accounts that allow bold, culture-changing ideas to live. To be a successful account person in a creative agency, it requires a different perspective on the advertising industry, and a rare breed of partnership with creative teams. Today’s most sought after account talent transcends the table stakes of owning business strategy and the client relationship. They also make it their business to be students of great creative ideas across platforms, and around the globe. They possess a producer/maker mindset. They’re relentlessly focused on generating consumer insights & creative briefs that inspire creative teams to do the best work of their careers. They condition their clients to expect it, and give them the courage to make it. Creative account leaders are as responsible for killer campaigns as any writer or art director in the business; and Grenadier’s Jeff Graham will talk about what it means to be one.
Includes appetizers and one drink ticket
Student/Educator Members: $25