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The Breakfast Serial | February
February 12, 2019 @ 8:00 am - 9:30 am
2019: The Year of the Predictive Economy
As we look to 2019, T3 President, Ben Gaddis, has a few things on his mind that signal coming changes for marketers. There is no question that customer expectations are higher than they ever have been, in fact that may even be an understatement. People’s brains are literally being rewired to expect more from brands than they’re set up to deliver.
T3 believes that 2019 is the beginning of the Predictive Economy, signaled by extreme personalization, predictive experiences and intelligent assistants. Businesses that compete successfully in the Predictive Economy will do so because they are able to harness predictive data in a way that closes the gap between what a customer is likely to do and when they do it. The ability for brands to deliver before a customer expresses a need will represent a new form of customer intimacy and brand utility.
Join T3 President, Ben Gaddis, at AAF Austin’s February Breakfast Serial to learn what’s leading to the Predictive Economy, what it means for marketers and examples of brands that are doing it well.
Tuesday, February 12, 2019
CRAFT (in the back!)
4620 East Cesar Chavez Street
Austin, TX 78702
Limited Seating. Breakfast included.
Meet Ben Gaddis, T3
Focusing on innovation, Ben sets the vision for T3 to help clients build Useful Brands through a culture driven by collaboration, prototyping and making cool stuff happen. He oversees all T3 offices.
Ben has helped craft innovation, marketing and loyalty strategies for 7-Eleven, Staples, UPS, Allstate, Coca-Cola, Sprite and other clients. He launched T3’s Innovation Labs to help clients take an agile approach to conceptualize and bring new tech, digital experiences and products to market. He also created T3 Ventures that invests in, and provides consulting and services to, early stage startups.
Before T3, Ben helped American Airlines launch its first mobile initiative while at T:M Interactive. He was VP of business development at Omnicom-owned ipsh, developing enterprise-level mobile strategies for Frito-Lay, Nokia and AT&T. He started in account service at The Richards Group. Ben also serves as a Techstars mentor, Wired contributor, and a frequent speaker at events.
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