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Lifecycle Marketing Manager

Website Liaison Creative + Marketing

AdFed Member

Lifecycle Marketing Manager
JOB NUMBER: 101851
LOCATION: Austin, Texas

OVERVIEW: Liaison has an opportunity for a Lifecycle Marketing Manager. The primary function of this role is to manage the complete marketing life cycle for new products. The Marketing Program Manager is responsible for engaging key stakeholders to ensure alignment across Worldwide marketing, Business Units, and Segment Marketing while defining the appropriate plan across all phases of the marketing life cycle of a new product. This includes working cross-functionally to define the category of launch, key deliverables, timelines, key stake holders, communicating launch status updates, and resolving conflicts regarding launch. In this full-time, full-benefits ongoing role, you will be part of a high-functioning global marketing team with inspired leaders and mentors in southwest Austin, Texas with up to 2 days a week remote.

Work with a first-class team to define tactics and rollout plans across each phase of the product launch as a Lifecycle Marketing Manager
Manage the marketing life cycle process aligning on customer readiness, mapping launch phases, and driving the successful transition between phases
Host weekly meetings for launch core teams on launch status
Develop contingency plans to mitigate risks
Schedule and gather content for executive status reviews
Drive communication and process compliance for launch
Become the subject matter expert for the assigned segment
Understand the overall marketing and business objectives for each product coming to market in the relative segment
Drive communication and process compliance for launch as the main interface for the cross-functional team supporting a product launch, effectively communicating the launch scope, requirements, and timelines
Communicate effectively with cross-functional teams outside the core team to ensure alignment on plan of record

Marketing Degree and four years of relevant experience in marketing and/or product launch or lifecycle program management
Project management skills and track record of running entire project lifecycles with global experience preferred
Experience managing marketing launches for products and leading cross-functional agendas
Roles in fast-paced environments
Knowledge of PC industry a plus
Since this position will be onsite in southwest Austin whenever safe, we are only considering candidates with immediate local availability. However, there will be some remote when the employee demonstrates proficiency in the role. If you are applying from outside the Austin area, please indicate your date-specific unconditional relocation plans in the “How does this opportunity fit you?” section of the application. We cannot process applications without this information.

Strong interpersonal, leadership skills, and communication skills, both written and oral
Organized and able to prioritize and perform multiple tasks simultaneously
A customer-focused drive and personality that builds authentic relationships
Program management leadership, strategic agility, drive for results, and ability to exercise independent judgment
Microsoft Office with a focus on PowerPoint and Excel
Smartsheet experience is a plus


COMPENSATION: Based on 3-5 years of experience.


Full employee benefits package includes 100% Liaison-paid medical and dental insurance
Paid vacation/sick and holiday leave
401k program with company matching
Short- and long-term disability insurance
Paid group term life insurance
Optional supplemental insurance and life coverage
Optional Pet Insurance
Those enrolled in our medical plan get free enrollment in our Wellness Program and Employee Assistance Program


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