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    Source: Clampitt PaperPublished on 10-05-2021
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    Source: Clampitt PaperPublished on 10-05-2021
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    Source: Clampitt PaperPublished on 10-05-2021
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    Source: Clampitt PaperPublished on 10-05-2021
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    Source: Clampitt PaperPublished on 10-05-2021
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    Source: Clampitt PaperPublished on 10-05-2021
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    Source: Clampitt PaperPublished on 10-05-2021
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    Source: Clampitt PaperPublished on 10-05-2021
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    Source: Clampitt PaperPublished on 10-05-2021
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    Source: Clampitt PaperPublished on 10-04-2021
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    Source: Clampitt PaperPublished on 10-04-2021
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    Source: Clampitt PaperPublished on 10-04-2021
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    Source: Clampitt PaperPublished on 10-04-2021
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    Source: Clampitt PaperPublished on 10-04-2021
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    Source: Clampitt PaperPublished on 10-04-2021
  • This is your brain on Zoom. Top 4 tips to prevent virtual fatigue.
    Meetings over Zoom became our default during the shelter in place precautions due to COVID-19. Luckily, at Ampersand, our team and our work has been thriving while working remotely. But we feel compelled to acknowledge the downsides as well. Obviously, we miss the camaraderie of face-to-face conversations. However, the effects that interacting virtually has on us are more subtle. Feeling wiped out after a long day has always been part of working—even at a job you love. But that exhaustion and mental strain are actually heightened by spending time on video calls. Because the brain processes information differently when you’re communicating virtually versus in person. Throughout an in-person conversation, your brain not only picks upon the nuances of pitch and tone of the words being spoken, you’re also taking in information from non-verbal cues such as posture, gestures and facial expressions. It all helps your brain interpret meaning ... read more
    Source: AmpersandPublished on 09-05-2021
  • Top Ten Design Trends During COVID-19 – Impact on Branding & Advertising for 2020
    Impact on Branding & Advertising for 2020 2020 has been a roller coaster so far with brands pivoting to stay relevant during the global pandemic of COVID-19. We’ve seen several design trends emerge as companies adapt to the new normal. We don’t recommend chasing a trend for the sake of being trendy. However, staying current is helpful for inspiration and positioning your brand. Trend 1. Relatable Imagery People may be tired of the phrase “we’re all in this together” but commercials featuring real employees shot with lower production values have been a necessary tactic during the pandemic. But “Authentic” remains a buzzword for a reason. Prim and proper is out. Real and unpolished is in. Highly art-directed layouts have given way to photos that feel candid. Many brands are doubling down on letting influencers and real customers take the reins on imagery. For example, online boutique Balenciaga fills their ... read more
    Source: AmpersandPublished on 09-05-2021
  • 5 Take-Aways From Tacos & Tech
    Social Selling is still in Infancy. While more brands and retailers are taking advantage of the advances social platforms have made for social selling, there are still many that aren’t leveraging it. And, targeting is still the most direct way to use your social data—but that’s just the tip of the iceberg. There’s a LOT more to know, more to understand and more to leverage. EVERY sale is emotional. Yes, we mean EVERY. Which in one of the reasons facial recognition technology is advancing so rapidly. Information about how you’re feeling emotionally and technology that interprets sentiment is on its way to being in every retailer. The ability to interpret your reactions to a package or product—your mood, your level of interest—it’s all being captured and utilized to improve your experience. Personalization is getting more personal. Personalization is moving well-beyond customizing by preference and further away from the ... read more
    Source: AmpersandPublished on 09-05-2021
  • 8 Tips for Building Engagement
    Engagement is one of the strongest indicators of consumers’ feelings about your brand. But it’s knowing how to pay attention to it, encourage it, and make it a meaningful part of a media plan or content strategy that’s critical. Below are 8 tips for improving consumer engagement: 1. Rich Media. We all know interactive ads are more engaging than standard banner ads. Content that expands or invites internal clicks that trigger pop-up features that educate or entertain drive a substantially higher engagement rates. If you can spin a product 360 degrees, change colors, shapes or textures, it engages the viewer at a significantly higher rate—adding to the overall customer experience. Key Tip: Ads with internal carousels, sliders, or videos are better performing. 2. Influencers. Developing relationships with influencers is a must in today’s landscape. Influencers who have established credibility with their followers intuitively understand engagement. That’s because they’ve mastered ... read more
    Source: AmpersandPublished on 09-05-2021
  • Engagement VS Impressions
    To those on the outside looking in, buying and placing media probably seems like a simple, easy thing. You just look at what’s available, buy and place. Simple, right? Not so much. Well, at least not when you’re legitimately working to deliver and exceed your clients’ business goals. Regardless of your approach, you should start by asking some simple questions: 1. Who are you talking to? 2. What are you saying? 3. What’s the best way to engage your target audience? 4. What’s the best way to keep them engaged? For decades, media agencies have started and stopped with the first question. Even as our industry has greatly evolved, they’re still stopping there. Because media agencies aren’t thinking about it from a brand and messaging perspective. And they’re not spending much time on it beyond their periodic dashboard checks tracking clicks and impressions. Which, just isn’t enough. Impressions shouldn’t ... read more
    Source: AmpersandPublished on 09-05-2021
  • Is Branding Back?
    Coming full circle in a digitally-driven world. It was the fall of 2014. I had just taken a big bite of a steak and arugula salad at Chez Z when my lunch companion declared, “No one has time to tell their story anymore. And nobody really wants to hear it anyway. Just get something—anything—out there.” That was the first time I thought branding might actually be dead. And then, it got worse. Platforms evolved weekly, algorithms changed daily, new ad types started emerging in every medium, news feeds grew exponentially, reach began diminishing, and everything started to fracture into targeting segments so small that any meaningful impact disappeared. It all begs the question… “If everything has to happen 15 different ways and in 7-second sound bites, how do you make anything sticky?” Well, you can’t—unless everything is integrated. A brand’s ability to be cohesive across its various executions is ... read more
    Source: AmpersandPublished on 09-05-2021
  • JOIN US AT THE BREAKFAST SERIAL
    How Are You Staying Competitive in the Ever-Growing Austin Market? Austin is where many huge brands are born and others come to live—and with them come creative talent, new media, and a growing agency population. Staying competitive in a fast-paced, ever-changing landscape can feel daunting. Join us for breakfast and learn how agencies small and large position themselves for continued success. Speakers will include Ampersand CEO Cindy Montgomery along with GSD&M, ThinkLookMake and Steel Branding Tuesday, October 9, 2018 8:00–9:30 a.m. Craft 4620 East Cesar Chavez Street Austin, TX 78702 ... read more
    Source: AmpersandPublished on 08-23-2021
  • Another Face of Rare Disease
    Growing up in the dermatologist’s office At around 6 years old, my little brother was diagnosed with keratosis follicularis (also known as Darier’s Disease), a rare, genetic skin disorder. We were lucky to have a referral to a very good dermatologist, but many people struggle with getting diagnosed because it is so rare. Even after the diagnosis was reached from observing his visual symptoms, my brother had two skin biopsies and several second opinions from specialists to confirm this was indeed his condition. My parents were used to this process, though—when my brother was an infant he was diagnosed with celiac disease, way before eating gluten-free was trendy. He had dozens of examinations and blood tests before someone threw a celiac test into the mix on a whim, and it came back a shocking positive. After the diagnosis, his celiac disease was manageable–clear diet change ... read more
    Source: HCBPublished on 02-28-2021
  • An LTM Tradition
    As we approach one year of running as a 100% remote company, we reflect on some of the interactions that have kept human connection and the lookthinkmake culture alive during this unusual time. Morning coffee Slack channels and lunch hour virtual trivia games are just a couple of the ways we’ve bonded as a team while being physically apart. One of our favorite activities as a company is the continuation of a long-time LTM tradition that we like to call Pecha Kucha. Inspired by the very real Pecha Kucha, every year right before the holidays, LTMers gather to give presentations of the highlights of our year. Japanese for “chit-chat,” Pecha Kucha is one of the fastest-growing forms of storytelling in the world. Showing 20 slides with 20 seconds of narration for each, a Pecha Kucha storyteller uses visuals to tell a story, convey a concept, share passions, and more. ... read more
    Source: lookthinkmakePublished on 02-02-2021
  • An LTM Tradition
    As we approach one year of running as a 100% remote company, we reflect on some of the interactions that have kept human connection and the lookthinkmake culture alive during this unusual time. Morning coffee Slack channels and lunch hour virtual trivia games are just a couple of the ways we’ve bonded as a team while being physically apart. One of our favorite activities as a company is the continuation of a long-time LTM tradition that we like to call Pecha Kucha. Inspired by the very real Pecha Kucha, every year right before the holidays, LTMers gather to give presentations of the highlights of our year. Japanese for “chit-chat,” Pecha Kucha is one of the fastest-growing forms of storytelling in the world. Showing 20 slides with 20 seconds of narration for each, a Pecha Kucha storyteller uses visuals to tell a story, convey a concept, share passions, and more. ... read more
    Source: lookthinkmakePublished on 02-02-2021
  • Finding Our Voices in 2021
    With 2020 drawing to a merciful close, it’s hard not to take a minute to reflect back on the year we’ve had. Many of us found ourselves in a different work environment, with new coworkers and new, shorter commutes to our desk. Who remembers the early days of Zoom meetings? There were the guest appearances by pets, kids, and spouses, and the occasional unfortunate nudity and other things we couldn’t unsee. But who remembers how often people spoke over one another in those early days? Everyone eager to contribute, to thrive in the new virtual world, not understanding the “lag” time in the online world. That was quickly followed by a barrage of voices in the news media, each fighting to be heard about the many issues we faced as a nation in 2020. The voices continued, loudly, while we all spoke over each other in our desire to get ... read more
    Source: HCBPublished on 12-22-2020
  • Brian’s Top 10 Rules of Engagement
    Partnering With Procurement As I was thinking about conversations I’ve had over the years with procurement professionals, in addition to  reading their POVs on certain topics, there are certain things we should keep in mind as agencies when partnering with this group.  Here are my Top 10 thoughts… #10 – Always bring your “A” game. In all submissions, pitches, and client engagements. There is a lot of work to sort through and they are the ones putting us forward to their teams, so it behooves all of us to ensure that we give them our best every step of the way. #9 – It’s okay to say no. If you can’t field a piece of business. Believe me, you will be much more respected to decline an opportunity that you know you aren’t the best fit for rather than fake your way through it and hope for the ... read more
    Source: HCBPublished on 12-08-2020
  • Infectious Web Design
    COVID can Create Opportunities? When I first joined HCB as a UX Designer a year and a half ago, one of my goals was to remake the current company site. “How cool would that be,” I thought. “If I had the opportunity to design the user experience, the look, and the feel for the entire company?” It was a stretch goal for sure, as a fledgling UX Designer fresh out of Texas State’s Communication Design program in San Marcos, TX  (Eat ‘Em Up, Cats!). Little did I know…COVID provides opportunities? Live Design At the beginning of this now cliche “unprecedented time,” our CEO Kerry Hilton and I had several long conversations about how we might use this time to iterate and improve on the existing site and address some key issues we had with it. We deconstructed the issues and talked through options for improving the site moving ... read more
    Source: HCBPublished on 11-17-2020
  • Notes from LTMers’ Virtual Lives
    From internal team meetings to online community events, the best way to meet today is decidedly digital. And while this comes with new dynamics and surprises, we’ve been up to the challenge. Since March, LTM has not only hosted successful virtual meetings, we’ve attended and participated in “many more, and have gained much insight on how to make digital gatherings effective and engaging.” Here are some event recaps, tips, tricks, and insights from some of our LTMers: Hillary: A recap of No Love: The Roast of Andy Roddick Due to COVID-19, our client, the Andy Roddick Foundation, was not able to host their largest fundraising event, their annual Fall gala. Because fundraising is essential to the foundation, ARF shifted from an in-person gala, to hosting a virtual event. ARF tapped into a unique and powerful asset: celebrity star power. Rather than a digital version of an online gala, they went ... read more
    Source: lookthinkmakePublished on 11-12-2020
  • Notes from LTMers’ Virtual Lives
    From internal team meetings to online community events, the best way to meet today is decidedly digital. And while this comes with new dynamics and surprises, we’ve been up to the challenge. Since March, lookthinkmake has not only hosted successful virtual meetings, we’ve attended and participated in “many more, and have gained much insight on how to make digital gatherings effective and engaging.” Here are some event recaps, tips, tricks, and insights from some of our LTMers: Hillary: A recap of No Love: The Roast of Andy Roddick Due to COVID-19, our client, the Andy Roddick Foundation, was not able to host their largest fundraising event, their annual Fall gala. Because fundraising is essential to the foundation, ARF shifted from an in-person gala, to hosting a virtual event. ARF tapped into a unique and powerful asset: celebrity star power. Rather than a digital version of an online gala, they went ... read more
    Source: lookthinkmakePublished on 11-12-2020
  • 12 Things I’ve Learned Running an Ad Agency
    Happy Anniversary lookthinkmake! Here is a look back from 2008 to today, twelve years of building brands that build community – bookended with recessions. What have we learned since launch? It’s not what I expected, that’s for sure. 1. Focusing on community is the best guiding light When we make brands and campaigns, or websites, or pitch stories to journalists, we spend time thinking about community. Who are we serving? Why do they need or want it? How does it help? This is what every good agency should do. But we also like to look at the community of vendor-partners that we work with, the community that our clients work among, the community of our coworkers and our families. We try so hard to lead with work-life balance so that we, as a community, can experience this life that we are hoping to influence. 2. Worrying over the outcome makes ... read more
    Source: lookthinkmakePublished on 11-12-2020
  • 12 Things I’ve Learned Running an Ad Agency
    Happy Anniversary lookthinkmake! Here is a look back from 2008 to today, twelve years of building brands that build community – bookended with recessions. What have we learned since launch? It’s not what I expected, that’s for sure. 1. Focusing on community is the best guiding light When we make brands and campaigns, or websites, or pitch stories to journalists, we spend time thinking about community. Who are we serving? Why do they need or want it? How does it help? This is what every good agency should do. But we also like to look at the community of vendor-partners that we work with, the community that our clients work among, the community of our coworkers and our families. We try so hard to lead with work-life balance so that we, as a community, can experience this life that we are hoping to influence. 2. Worrying over the outcome makes ... read more
    Source: lookthinkmakePublished on 11-12-2020
  • 12 Things I’ve Learned Running an Ad Agency
    Happy Anniversary lookthinkmake! Here is a look back from 2008 to today, twelve years of building brands that build community – bookended with recessions. What have we learned since launch? It’s not what I expected, that’s for sure. 1. Focusing on community is the best guiding light When we make brands and campaigns, or websites, or pitch stories to journalists, we spend time thinking about community. Who are we serving? Why do they need or want it? How does it help? This is what every good agency should do. But we also like to look at the community of vendor-partners that we work with, the community that our clients work among, the community of our coworkers and our families. We try so hard to lead with work-life balance so that we, as a community, can experience this life that we are hoping to influence. 2. Worrying over the outcome makes ... read more
    Source: lookthinkmakePublished on 11-12-2020
  • A New Voice Rises
    Kerry Hilton, CEO, HCB Health A new voice rises from HCB Health. For nearly 20 years, HCB Health has been diving into the DNA of healthcare brands to help them find their unique style, personality, and most importantly, their purpose. We’ve done this by building a culture of listening to our customers and to our customers’ customers. During the lockdown of 2020, I started to step back and revisit HCB Health’s own brand. I spoke with clients to learn more about why they continue to choose us over and over again, some for more than a decade. A recurring theme began to unfold: “You gave us a voice unlike no other.”;“Our therapy has bravado, thanks to your work.”;“The strength of our brand is found in our voice.” It became apparent to me that we needed to amplify our strength of creating voices and bring it to life in a ... read more
    Source: HCBPublished on 11-07-2020
  • The Uphill Climb of Breast Cancer: Making a Difference for Mom
    October conjures up emotional sentiment and seasonal experiences for many: the leaves begin to change; that cool fall breeze begins to blow; college football is in full swing; and the smell of pumpkin spice season is everywhere. For the last 22 years, October brings me a very different feeling. For me October is one thing:  Breast Cancer Awareness Month. My mom, Maria Lucarelli was diagnosed with Breast Cancer the Friday after Thanksgiving in 1998. After a valiant 2 ½ year battle against this monster, one fraught with many small wins and many larger defeats, she passed away in April 2001 at home surrounded by her family. For a son, who was also her primary caregiver, the sights, sounds, and conversations are part of a set of memories that for a long time I avoided.  It was too painful and easier to bury the memories of those days and replace them ... read more
    Source: HCBPublished on 10-24-2020
  • Mes de la Herencia Hispana
    To celebrate Hispanic Heritage Month, our Hispanic/Latinx affinity group, GSDyM, has put together a list of recommendations ranging from hit Netflix shows in Spanish that have become internationally successful to works of literature to authentic places to shop/eat. There is an abundance of Hispanic talent out there…. Please enjoy our recommendations to help support the Hispanic community as you become inspired by our beautiful culture. Movies We created a selection based on our favorite award-winning movies and some “classics.” Some of these movies are great for learning Spanish. If the Spanish is too quick for you, we recommend using subtitles to follow along, or simply watch in English and know that you are supporting Hispanic filmmakers. Grab some Takis con salsa and hit play. Roma: This award-winning film was recently nominated for best picture at the Oscars. The main actress, Yalitza Aparicio is the first indigenous Mexican ... read more
    Source: GSDMPublished on 10-15-2020
  • Austin-Local Nonprofits to Support Now
    We invite you to join us in the fight against racism, injustice, and inequality. If you are seeking ways to get involved, there are incredible locally-based organizations with a variety of missions — and here are just a few. Please visit the links to the organizations below to find out more. E4 Youth E4 Youth leads youth, particularly those from underserved communities, toward successful careers in creative fields through mentorship and training in arts, science and technology. Six Square Austin’s Black Cultural District, SixSquare is a nonprofit organization that celebrates and preserves the great arts, culture and history of Central East Austin. MEASURE MEASURE uses data and education to mobilize communities to eliminate social disparities. MEASURE seeks a better quality of life for underrepresented communities through shared research, best practices, and community participatory action. Hearts2Heal Hearts2Heal works to increase access to culturally-relevant mental health and wellness programming for people of ... read more
    Source: lookthinkmakePublished on 09-28-2020
  • Austin-Local Nonprofits to Support Now
    We invite you to join us in the fight against racism, injustice, and inequality. If you are seeking ways to get involved, there are incredible locally-based organizations with a variety of missions — and here are just a few. Please visit the links to the organizations below to find out more. E4 Youth E4 Youth leads youth, particularly those from underserved communities, toward successful careers in creative fields through mentorship and training in arts, science and technology. Six Square Austin’s Black Cultural District, SixSquare is a nonprofit organization that celebrates and preserves the great arts, culture and history of Central East Austin. MEASURE MEASURE uses data and education to mobilize communities to eliminate social disparities. MEASURE seeks a better quality of life for underrepresented communities through shared research, best practices, and community participatory action. Hearts2Heal Hearts2Heal works to increase access to culturally-relevant mental health and wellness programming for people of ... read more
    Source: lookthinkmakePublished on 09-28-2020
  • Making Photos in a Socially Distant World
      We’re lucky that with everything that has changed over these last few months, the power of a great photograph remains. The process of making that photo come to life is a different story these days. Early this year lookthinkmake began conceptualizing a new campaign for a long standing client, The Crossvine, a master planned community in Schertz, TX. As the community has grown so have the stories and interactions among the residents and their friends and families. More than just homes, this community creates a place where memories are made and lives are formed. We knew photography was going to play a large part in telling this client’s story well. As we finalized the campaign with our client, the pandemic brought production planning to a halt. We began reworking our process to make sure the outcome would remain impeccable while keeping our team and partners safe throughout. For ... read more
    Source: lookthinkmakePublished on 09-17-2020
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