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  • Infectious Web Design
    COVID can Create Opportunities? When I first joined HCB as a UX Designer a year and a half ago, one of my goals was to remake the current company site. “How cool would that be,” I thought. “If I had the opportunity to design the user experience, the look, and the feel for the entire company?” It was a stretch goal for sure, as a fledgling UX Designer fresh out of Texas State’s Communication Design program in San Marcos, TX  (Eat ‘Em Up, Cats!). Little did I know…COVID provides opportunities? Live Design At the beginning of this now cliche “unprecedented time,” our CEO Kerry Hilton and I had several long conversations about how we might use this time to iterate and improve on the existing site and address some key issues we had with it. We deconstructed the issues and talked through options for improving the site moving ... read more
    Source: HCBPublished on 11-17-2020
  • Notes from LTMers’ Virtual Lives
    From internal team meetings to online community events, the best way to meet today is decidedly digital. And while this comes with new dynamics and surprises, we’ve been up to the challenge. Since March, lookthinkmake has not only hosted successful virtual meetings, we’ve attended and participated in “many more, and have gained much insight on how to make digital gatherings effective and engaging.” Here are some event recaps, tips, tricks, and insights from some of our LTMers: Hillary: A recap of No Love: The Roast of Andy Roddick Due to COVID-19, our client, the Andy Roddick Foundation, was not able to host their largest fundraising event, their annual Fall gala. Because fundraising is essential to the foundation, ARF shifted from an in-person gala, to hosting a virtual event. ARF tapped into a unique and powerful asset: celebrity star power. Rather than a digital version of an online gala, they went ... read more
    Source: lookthinkmakePublished on 11-12-2020
  • Notes from LTMers’ Virtual Lives
    From internal team meetings to online community events, the best way to meet today is decidedly digital. And while this comes with new dynamics and surprises, we’ve been up to the challenge. Since March, LTM has not only hosted successful virtual meetings, we’ve attended and participated in “many more, and have gained much insight on how to make digital gatherings effective and engaging.” Here are some event recaps, tips, tricks, and insights from some of our LTMers: Hillary: A recap of No Love: The Roast of Andy Roddick Due to COVID-19, our client, the Andy Roddick Foundation, was not able to host their largest fundraising event, their annual Fall gala. Because fundraising is essential to the foundation, ARF shifted from an in-person gala, to hosting a virtual event. ARF tapped into a unique and powerful asset: celebrity star power. Rather than a digital version of an online gala, they went ... read more
    Source: lookthinkmakePublished on 11-12-2020
  • 12 Things I’ve Learned Running an Ad Agency
    Happy Anniversary lookthinkmake! Here is a look back from 2008 to today, twelve years of building brands that build community – bookended with recessions. What have we learned since launch? It’s not what I expected, that’s for sure. 1. Focusing on community is the best guiding light When we make brands and campaigns, or websites, or pitch stories to journalists, we spend time thinking about community. Who are we serving? Why do they need or want it? How does it help? This is what every good agency should do. But we also like to look at the community of vendor-partners that we work with, the community that our clients work among, the community of our coworkers and our families. We try so hard to lead with work-life balance so that we, as a community, can experience this life that we are hoping to influence. 2. Worrying over the outcome makes ... read more
    Source: lookthinkmakePublished on 11-12-2020
  • 12 Things I’ve Learned Running an Ad Agency
    Happy Anniversary lookthinkmake! Here is a look back from 2008 to today, twelve years of building brands that build community – bookended with recessions. What have we learned since launch? It’s not what I expected, that’s for sure. 1. Focusing on community is the best guiding light When we make brands and campaigns, or websites, or pitch stories to journalists, we spend time thinking about community. Who are we serving? Why do they need or want it? How does it help? This is what every good agency should do. But we also like to look at the community of vendor-partners that we work with, the community that our clients work among, the community of our coworkers and our families. We try so hard to lead with work-life balance so that we, as a community, can experience this life that we are hoping to influence. 2. Worrying over the outcome makes ... read more
    Source: lookthinkmakePublished on 11-12-2020
  • 12 Things I’ve Learned Running an Ad Agency
    Happy Anniversary lookthinkmake! Here is a look back from 2008 to today, twelve years of building brands that build community – bookended with recessions. What have we learned since launch? It’s not what I expected, that’s for sure. 1. Focusing on community is the best guiding light When we make brands and campaigns, or websites, or pitch stories to journalists, we spend time thinking about community. Who are we serving? Why do they need or want it? How does it help? This is what every good agency should do. But we also like to look at the community of vendor-partners that we work with, the community that our clients work among, the community of our coworkers and our families. We try so hard to lead with work-life balance so that we, as a community, can experience this life that we are hoping to influence. 2. Worrying over the outcome makes ... read more
    Source: lookthinkmakePublished on 11-12-2020
  • A New Voice Rises
    Kerry Hilton, CEO, HCB Health A new voice rises from HCB Health. For nearly 20 years, HCB Health has been diving into the DNA of healthcare brands to help them find their unique style, personality, and most importantly, their purpose. We’ve done this by building a culture of listening to our customers and to our customers’ customers. During the lockdown of 2020, I started to step back and revisit HCB Health’s own brand. I spoke with clients to learn more about why they continue to choose us over and over again, some for more than a decade. A recurring theme began to unfold: “You gave us a voice unlike no other.”;“Our therapy has bravado, thanks to your work.”;“The strength of our brand is found in our voice.” It became apparent to me that we needed to amplify our strength of creating voices and bring it to life in a ... read more
    Source: HCBPublished on 11-07-2020
  • The Uphill Climb of Breast Cancer: Making a Difference for Mom
    October conjures up emotional sentiment and seasonal experiences for many: the leaves begin to change; that cool fall breeze begins to blow; college football is in full swing; and the smell of pumpkin spice season is everywhere. For the last 22 years, October brings me a very different feeling. For me October is one thing:  Breast Cancer Awareness Month. My mom, Maria Lucarelli was diagnosed with Breast Cancer the Friday after Thanksgiving in 1998. After a valiant 2 ½ year battle against this monster, one fraught with many small wins and many larger defeats, she passed away in April 2001 at home surrounded by her family. For a son, who was also her primary caregiver, the sights, sounds, and conversations are part of a set of memories that for a long time I avoided.  It was too painful and easier to bury the memories of those days and replace them ... read more
    Source: HCBPublished on 10-24-2020
  • Mes de la Herencia Hispana
    To celebrate Hispanic Heritage Month, our Hispanic/Latinx affinity group, GSDyM, has put together a list of recommendations ranging from hit Netflix shows in Spanish that have become internationally successful to works of literature to authentic places to shop/eat. There is an abundance of Hispanic talent out there…. Please enjoy our recommendations to help support the Hispanic community as you become inspired by our beautiful culture. Movies We created a selection based on our favorite award-winning movies and some “classics.” Some of these movies are great for learning Spanish. If the Spanish is too quick for you, we recommend using subtitles to follow along, or simply watch in English and know that you are supporting Hispanic filmmakers. Grab some Takis con salsa and hit play. Roma: This award-winning film was recently nominated for best picture at the Oscars. The main actress, Yalitza Aparicio is the first indigenous Mexican ... read more
    Source: GSDMPublished on 10-15-2020
  • Austin-Local Nonprofits to Support Now
    We invite you to join us in the fight against racism, injustice, and inequality. If you are seeking ways to get involved, there are incredible locally-based organizations with a variety of missions — and here are just a few. Please visit the links to the organizations below to find out more. E4 Youth E4 Youth leads youth, particularly those from underserved communities, toward successful careers in creative fields through mentorship and training in arts, science and technology. Six Square Austin’s Black Cultural District, SixSquare is a nonprofit organization that celebrates and preserves the great arts, culture and history of Central East Austin. MEASURE MEASURE uses data and education to mobilize communities to eliminate social disparities. MEASURE seeks a better quality of life for underrepresented communities through shared research, best practices, and community participatory action. Hearts2Heal Hearts2Heal works to increase access to culturally-relevant mental health and wellness programming for people of ... read more
    Source: lookthinkmakePublished on 09-28-2020
  • Austin-Local Nonprofits to Support Now
    We invite you to join us in the fight against racism, injustice, and inequality. If you are seeking ways to get involved, there are incredible locally-based organizations with a variety of missions — and here are just a few. Please visit the links to the organizations below to find out more. E4 Youth E4 Youth leads youth, particularly those from underserved communities, toward successful careers in creative fields through mentorship and training in arts, science and technology. Six Square Austin’s Black Cultural District, SixSquare is a nonprofit organization that celebrates and preserves the great arts, culture and history of Central East Austin. MEASURE MEASURE uses data and education to mobilize communities to eliminate social disparities. MEASURE seeks a better quality of life for underrepresented communities through shared research, best practices, and community participatory action. Hearts2Heal Hearts2Heal works to increase access to culturally-relevant mental health and wellness programming for people of ... read more
    Source: lookthinkmakePublished on 09-28-2020
  • Making Photos in a Socially Distant World
      We’re lucky that with everything that has changed over these last few months, the power of a great photograph remains. The process of making that photo come to life is a different story these days. Early this year lookthinkmake began conceptualizing a new campaign for a long standing client, The Crossvine, a master planned community in Schertz, TX. As the community has grown so have the stories and interactions among the residents and their friends and families. More than just homes, this community creates a place where memories are made and lives are formed. We knew photography was going to play a large part in telling this client’s story well. As we finalized the campaign with our client, the pandemic brought production planning to a halt. We began reworking our process to make sure the outcome would remain impeccable while keeping our team and partners safe throughout. For ... read more
    Source: lookthinkmakePublished on 09-17-2020
  • Making Photos in a Socially Distant World
      We’re lucky that with everything that has changed over these last few months, the power of a great photograph remains. The process of making that photo come to life is a different story these days. Early this year lookthinkmake began conceptualizing a new campaign for a long standing client, The Crossvine, a master planned community in Schertz, TX. As the community has grown so have the stories and interactions among the residents and their friends and families. More than just homes, this community creates a place where memories are made and lives are formed. We knew photography was going to play a large part in telling this client’s story well. As we finalized the campaign with our client, the pandemic brought production planning to a halt. We began reworking our process to make sure the outcome would remain impeccable while keeping our team and partners safe throughout. For ... read more
    Source: lookthinkmakePublished on 09-17-2020
  • Jokes that Burn More Than a 155 MPH Serve
    The Situation Our client, The Andy Roddick Foundation, is a nonprofit organization that works to expand opportunities for young people to learn and thrive. Fundraising is an essential component to the Foundation’s work in the community in order to expand opportunities for young people to learn and succeed. Each year, the Foundation hosts a gala to raise funds for the upcoming year, but given the landscape that 2020 presented, the Andy Roddick Foundation had to find new, creative ways to fundraise in place of this event. After a few brainstorming sessions, they decided to host the Andy Roddick Foundation Virtual Event “No Love: A Roast of Andy Roddick,” and we have had the privilege of branding and promoting the event. Check It Out Celebrity guests including Bobby Bones, John Legend, Peyton Manning, and more will roast Andy on the virtual screen October 11 at 7:00 p.m. To purchase tickets ... read more
    Source: lookthinkmakePublished on 09-17-2020
  • Jokes that Burn More Than a 155 MPH Serve
    The Situation Our client, The Andy Roddick Foundation, is a nonprofit organization that works to expand opportunities for young people to learn and thrive. Fundraising is an essential component to the Foundation’s work in the community in order to expand opportunities for young people to learn and succeed. Each year, the Foundation hosts a gala to raise funds for the upcoming year, but given the landscape that 2020 presented, the Andy Roddick Foundation had to find new, creative ways to fundraise in place of this event. After a few brainstorming sessions, they decided to host the Andy Roddick Foundation Virtual Event “No Love: A Roast of Andy Roddick,” and we have had the privilege of branding and promoting the event. Check It Out Celebrity guests including Bobby Bones, John Legend, Peyton Manning, and more will roast Andy on the virtual screen October 11 at 7:00 p.m. To purchase tickets ... read more
    Source: lookthinkmakePublished on 09-17-2020
  • LTM Goes Back to School
    While our kids are heading back to school, lookthinkmake has also taken the opportunity to expand our knowledge and brush up on our skills. With the help of all the virtual platforms that have emerged in 2020, as well as the extra time that we have while working from home, we’ve each been able to grow in unique ways throughout the past few months. Here are a few tools we’ve been using, classes we’ve taken and books we’ve read to help us stay productive and make the most of our time working from home. Virtual Discussion Panels Co-Founder, Patricia Buchholtz recently participated in a panel for Women in Architecture, the second virtual event in the 2020 Visionary Series hosted by AIA Austin. During her presentation, Patricia explained the importance of branding with emotion along with three other industry professionals who spoke about branding’s role in architecture. “As a ... read more
    Source: lookthinkmakePublished on 09-17-2020
  • LTM Goes Back to School
    While our kids are heading back to school, lookthinkmake has also taken the opportunity to expand our knowledge and brush up on our skills. With the help of all the virtual platforms that have emerged in 2020, as well as the extra time that we have while working from home, we’ve each been able to grow in unique ways throughout the past few months. Here are a few tools we’ve been using, classes we’ve taken and books we’ve read to help us stay productive and make the most of our time working from home. Virtual Discussion Panels Co-Founder, Patricia Buchholtz recently participated in a panel for Women in Architecture, the second virtual event in the 2020 Visionary Series hosted by AIA Austin. During her presentation, Patricia explained the importance of branding with emotion along with three other industry professionals who spoke about branding’s role in architecture. “As a ... read more
    Source: lookthinkmakePublished on 09-17-2020
  • Optimize the global increase in screen time with augmented reality
    To Screen or Not to Screen    In a world of stay-at-home curbside dinner orders, toilet paper shortages, and more virtual happy hours than we can count, we rely on a single screen — or many screens — to keep us sane and connected. It’s no secret that screen time has dramatically increased since the novel coronavirus. With that increase have come new and unique ways to communicate, entertain, and market. Augmented Reality (AR) technology has become a prominent player in the age of COVID-19. New uses and users continue to be discovered, especially in the B2B marketing space.    AR Is the Answer    Augmented reality proved itself as obstacles arose while working from home during stay-at-home orders. Virtual events have grown in popularity (and necessity) and AR can be used to help make these events more effective and engaging by allowing attendees to bring aspects of the event ... read more
    Source: SomnioPublished on 08-06-2020
  • Out With the Old, in With the Influencers
    We’re All Spending More Time Online   According to Digital Information World, 47% of people worldwide are spending more time on social media since COVID-19 hit. Brands should see this as an opportunity to channel their authentic narrative through strategically targeted influencers. But where do these influencers come from — and which are best suited to tell your brand story? Find Influencers Who Actually Influence People don’t magically become influencers overnight. It takes time, quality content, valuable opinions, and so much more for an online personality to achieve influencer status — especially a credible one. The first concrete steps an aspiring influencer must take include defining their industry niche, based on an inherent or learned skill set such as mobile device testing or software programming, and developing their personal brand. It’s especially important for brands new to influencer marketing to identify seasoned influencers who already have credible followings and developed personal brands, micro-influencers included. Influencers must also learn to serve their audience by understanding who’s watching, listening, and acting on their advice. Finding influencers who post relevant, consistent content that inspires engaging conversations around products is crucial ... read more
    Source: SomnioPublished on 07-22-2020
  • How to stand out in the new age of DIY content
    The Beforetime Content creators once sat together in their offices with an abundance of physical, technological and collaborative resources at their fingertips for any and all projects. That all changed — as did the rest of the world — when COVID-19 sent all non-essential workers and their projects home. The need for high-value content, however, never stopped. DIY Content is the Real WFH Battlefront Luckily, technological capabilities have kept teams virtually connected — platforms like Zoom, Microsoft Teams, and Google Hangouts provide a lifeline — and pipeline — for consumer-facing communication. So, with the need to create original content with limited resources, we find ourselves turning to the internet for inspiration. And the surge of content out there, frankly, all looks the exact same. How can you differentiate your brand messaging in this new age of DIY content? The ... read more
    Source: SomnioPublished on 06-15-2020
  • How to stand out in the new age of DIY content
    The Beforetimes Content creators once sat together in their offices with an abundance of physical, technological and collaborative resources at their fingertips for any and all projects. That all changed — as did the rest of the world — when COVID-19 sent all non-essential workers and their projects home. The need for high-value content, however, never stopped. DIY Content is the Real WFH Battlefront Luckily, technological capabilities have kept teams virtually connected — platforms like Zoom, Microsoft Teams, and Google Hangouts provide a lifeline — and pipeline — for consumer-facing communication. So, with the need to create original content with limited resources, we find ourselves turning to the internet for inspiration. And the surge of content out there, frankly, all looks the exact same. How can you differentiate your brand messaging in this new age of DIY content? The ... read more
    Source: SomnioPublished on 06-15-2020
  • The human element: A building block for brands
    The idea that people-centric, purpose-driven organizations are more successful isn’t new. Everyone from Simon Sinek to Melinda Gates has been driving this home for at least half a decade. During the last 12 years, brand valuation of purposeful organizations has been over 100% higher than of those that define success with bottom-line metrics alone. Committed brands like Unilever (Dove, Ben & Jerry’s, Seventh Generation) continue to funnel more marketing funds into purpose-based storytelling, which has proven to pay off their bottom line. Purpose-driven business is an imperative now. Deloitte even created a way to measure human-centered impact with customer, workforce, and partner satisfaction metrics. The Zeitgeist has spoken. But what is your business going to do about it? What does it mean to “be human” as a brand? One thing bears repeating: There is a growing list of secondary benefits that come from humanizing your brand. For ... read more
    Source: SomnioPublished on 05-18-2020
  • You may not be able to connect with them in person, but you can still make it personal
    The $1.5 trillion corporate events space is temporarily extinct, according to Bloomberg News, with almost one million attendees dismissed overnight. And you have eight dozen emails from CEOs with a sudden and deep concern for your struggle. So exactly what are you going to do about building rapport and continuing to reach customers and partners on a personal level, given the sudden vacuum in the interpersonal marketing space? How do you reach your customers in new ways, or repurpose some old gems, thinking differently about how they fit into new-world marketing? A good start may be to remember that what you do now will exponentially affect your trajectory in the very near future. And it isn’t all bad news. If we follow historical trends, the COVID-19 aftermath will likely produce an economic slingshot affect, a new technology explosion, and an opportunity for your ... read more
    Source: SomnioPublished on 04-16-2020
  • Another Face of Rare Disease
    The Cattleman of Wall Street My uncle Damon was a legend on Wall Street, as well as the cattle circles of the Texas Hill Country where he was raised. Coming from a family with over 4 generations in the cattle business, Damon would eventually branch out—trade a life in livestock for investment stock—and ascend to one of the highest offices of one of the largest financial institutions in the world—vice president of JPMorgan Chase. Growing up on a ranch, Damon was always a healthy man, but that wasn’t enough to stop one of the rarest progressive neurological disorders from taking him from us within 5 months of his diagnosis. Damon was diagnosed with and died of sporadic Creutzfeldt-Jakob (CJD) disease at the age of 57. Creutzfeldt-Jakob disease is a rare, degenerative, fatal brain disorder It affects roughly 1 out of a million per year, worldwide. Typically, onset is later in ... read more
    Source: HCBPublished on 03-03-2020
  • Another Face of Rare Disease
    HCB Health’s CFO, Kathie Jones, shares her personal story of her family’s journey with Rare Disease My son was born with a rare genetic disease called Primary Immune Deficiency. This is when your body doesn’t produce a critical component of your immune system. The most abundant type of antibody, immunoglobulin (IgG), is found in all body fluids and protects against bacterial and viral infections. My son, Tristan, was very sick most of his early childhood years. He had respiratory syncytial virus (RSV) during his first 6 months after birth. He had common baby/childhood ailments, such as repeated ear, nose, and throat infections, but they would inevitably turn into pneumonia or bronchitis and send us to the ER time and time again. Many of these ER trips would lead to him getting admitted. At one point, he was on 12 different medicines at the same time. I knew something was ... read more
    Source: HCBPublished on 02-28-2020
  • The Many Faces of Rare Disease
    There’s a rare, but very special day coming this week…Rare Disease Day is February 29! This year, the National Organization of Rare Disorders (NORD), has a theme around zebras and the hashtag #showyourstripes. It is true that zebras are rare, but it actually comes from an old adage that medical students are taught early in med school. The idea is that “when you’re deciphering a patient’s symptoms and you hear hoofbeats, think horses, not zebras.” What they are teaching our future doctors is that it’s not usually the rare thing, it’s something much more common and obvious. But, what if it’s not? What if you’re the zebra? Rare diseases are just that — rare. In the United States, a rare disease is defined as a condition that affects fewer than 200,000 people. These rare diseases can be genetic, sporadic, or idiopathic, but they ... read more
    Source: HCBPublished on 02-26-2020
  • Agile in 2020 and beyond: What does it mean to you?
    It’s mid-January 2020, and it feels like a next-gen Y2K is coming (joking, sort of — technology hasn’t “failed” us yet). What will be different in the year 2020? How will design and technology change in this decade? Or impact my career? Why should I care?   As a Design Lead, I find myself on “the Google” between meetings, searching through technology and design sites. The need to stay current is evident. Competition is steep. Yet what I really want is to find information that will improve how my team and I work together. Should we be more “Agile”? (A phrase I hear way too often.) What does it mean to be Agile as a designer? Or as an employee in an organization?   When I hear Agile the first word that comes to my mind is flexible. As a designer, Agile is a twofold approach. It’s ... read more
    Source: SomnioPublished on 01-21-2020
  • HCB Health Increases Reach & Influence With Opening of New Jersey Office
    HCB Health Increases Reach & Influence With Opening of New Jersey Office HCB’s third office focused on serving large-scale pharma clients in the tri-state region; staff expected to grow to 25 in next year. PARSIPPANY, NJ, AUSTIN & CHICAGO; (November 13, 2019) – HCB Health, one of the country’s leading independent healthcare communications agencies, has opened a third office in Parsippany, New Jersey, to serve new and existing clients. The office will also draw local high-caliber talent and provide dedicated local resources to HCB’s new East Coast-based clients. HCB expects the current 10-person staff to grow to a dozen by the end of 2019 and to 25 by the end of 2020. The firm is actively recruiting to fill positions in the NJ office in account services, creative, project management, and digital. The businesses the new office currently serves add to HCB’s growing roster of clients in the CNS/neuroscience, oncology, ... read more
    Source: HCBPublished on 11-18-2019
  • Defining Your Personal Brand from the Lens of a Strategist
    “We think branding is what you do when you want likes or fans, or you want to be famous…actually, anyone who interacts with other people needs to think about branding. Your brand is how the world experiences you and what they believe to be true.” —Personal branding expert Lida Citroën I recently had the privilege of attending the Texas Women’s Conference, and one of the panels that I found most valuable was called, “Your Brand: How to Define and Market Yourself.” We often think that personal branding is only important for influencers and celebrities, but the truth is that we are expressing our personal brand constantly—from the words that we choose to use to the energy that we bring into a room.  There are many ways to assess and build a personal brand, but I think Simidele Adeagbo explained it in the simplest way. Simidele, who led marketing campaigns at ... read more
    Source: GSDMPublished on 11-15-2019
  • Defining Your Personal Brand from the Lens of a Strategist
    “We think branding is what you do when you want likes or fans, or you want to be famous…actually, anyone who interacts with other people needs to think about branding. Your brand is how the world experiences you and what they believe to be true.” —Personal branding expert Lida Citroën I recently had the privilege of attending the Texas Women’s Conference, and one of the panels that I found most valuable was called, “Your Brand: How to Define and Market Yourself.” We often think that personal branding is only important for influencers and celebrities, but the truth is that we are expressing our personal brand constantly—from the words that we choose to use to the energy that we bring into a room.  There are many ways to assess and build a personal brand, but I think Simidele Adeagbo explained it in the simplest way. Simidele, who led marketing campaigns at ... read more
    Source: GSDMPublished on 11-15-2019
  • Branding a Sound
    Branding a Sound Fuzz, overdrive, chorus, delay, reverb…the list goes on. You’ve definitely heard them. You probably recognize a few of these effects, but do you know what they look like or some of the creative branding that surrounds them? More specifically, I’m talking about guitar effects—particularly pedals. If you are involved in music in any capacity, then you’ve been around them. Maybe you were front row at a concert and took a peek at the shiny devices being stomped on and off during pivotal moments of your favorite songs. Perhaps you’re a musician and have a growing collection of these addicting tools yourself. As a guitar player, I find a lot inspiration in effects pedals. They have a way of opening up entirely new sonic dimensions that plugging straight into the front of an amp simply cannot. In addition to their ability to expand the musical spectrum, I also ... read more
    Source: HCBPublished on 11-13-2019
  • Attracting Glitterati To Luxury Lake Travis Homes At The New HBA 2020 Parade Of Homes
    Source: White HatPublished on 09-13-2019
  • 5 Reasons To Rebrand
    Source: White HatPublished on 09-02-2019
  • Old Media VS. New Media
    Advertising in the United States started becoming popular around 1880 as a $200 million dollar industry. In just 40 years, it became a $3 billion dollar industry. As of 2019, is a 240.7 billion dollars industry, with digital media accounting… ... read more
    Source: White HatPublished on 08-20-2019
  • Making DNA Analysis the Clinical SOP
    When my BRCA test came back negative, that wasn’t the only reason I felt lucky. I felt lucky that I knew my family history for breast cancer. Without that awareness, the idea of genetic testing wouldn’t have occurred to me or my doctor. I felt lucky that the BRCA test was financially accessible. It wasn’t always. I had chosen to forgo the test in the past because it was cost-prohibitive and not covered by my insurance; I had other financial priorities and obligations that felt more important at the time. I felt lucky that my job had exposed me to the utility of genotyping. It prepared me to have a more informed and productive conversation with my Ob/Gyn. I felt lucky to have a knowledgeable doctor who was able to walk me through my results and explain the implications of the additional routine testing available to me, given my higher ... read more
    Source: HCBPublished on 08-19-2019
  • We settled the east…Now we’re moving south. White hat moves to new offices on south congress
    Source: White HatPublished on 08-09-2019
  • Diversity & Inclusion: Taking pride in Austin’s welcoming atmosphere
    Recently, Austin was named one of the top 10 best places for the LGBTQ+ community to live, just in time for Austin Pride this weekend. Ahead of the celebration, we chatted with members of the LGBTQ+ community and allies within the agency about what inclusivity means to them and how creativity can’t thrive without it. Keep reading to learn more about how an inclusive city and work environment makes all the difference. Kirya Francis, VP of Diversity and Inclusion How do you define inclusion? I like to think of inclusion to be more like a salad. You come together as individuals and you get to stay an individual, but your presence will be missed if you are not there.  Why is it important for a company to participate in inclusive initiatives?  A company’s primary responsibility is to be profitable so that it can stay in business and employ talent. Inclusion ... read more
    Source: GSDMPublished on 08-09-2019
  • Diversity & Inclusion: Taking pride in Austin’s welcoming atmosphere
    Recently, Austin was named one of the top 10 best places for the LGBTQ+ community to live, just in time for Austin Pride this weekend. Ahead of the celebration, we chatted with members of the LGBTQ+ community and allies within the agency about what inclusivity means to them and how creativity can’t thrive without it. Keep reading to learn more about how an inclusive city and work environment makes all the difference. Kirya Francis, VP of Diversity and Inclusion How do you define inclusion? I like to think of inclusion to be more like a salad. You come together as individuals and you get to stay an individual, but your presence will be missed if you are not there.  Why is it important for a company to participate in inclusive initiatives?  A company’s primary responsibility is to be profitable so that it can stay in business and employ talent. ... read more
    Source: GSDMPublished on 08-09-2019
  • How Austin Keeps Its Mojo
    In the past few months, you may have been scrolling through Facebook and seen an article ranking Austin, Texas as the #1 place to live in America for the third year in a row. Maybe as a proud fellow Austinite you shared it yourself. #HumbleBrag. The standings are based on U.S. News & World Report’s analysis of affordability, job prospects, and quality of life in 125 of America’s most populated cities. It’s hard to argue with measures like these. But as an Austin native who has seen a fair amount of change, I’ve decided to do some soul searching. Here are my top 3 reasons why I think Austin has kept its groove. #1 The people Austin is a cultural powerhouse. There is something here for everyone. From that new genre-defying band, to opportunities to work on up-and-coming technology, the people here have a way of making things interesting. If ... read more
    Source: HCBPublished on 08-05-2019
  • Staff Takes: What’s So Great About Chicago?
    With our offices in Austin and Chicago, HCB has a special appreciation for cities with spirit and a soul. We’ve got several Austin or Chicago natives on our staff, but just as many HCB employees are transplants from the Midwest, East or West Coast. With both cities continually growing and making lists of “best places to live in the US,” it’s no surprise that residents are passionate about their hometown. So, what’s so great about living in a place like Austin or Chicago? Today we hear from our Chicago team…   We asked a handful of our Chicago employees: What’s so great about Chicago?   Living in Chicago is the perfect balance between the East Coast and the West Coast. We have big-city living like NYC without the level of grit and grim of a famous “pizza rat.” The rebuilding of Chicago after the Great Fire meant we got ... read more
    Source: HCBPublished on 07-28-2019
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