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  • The human element: A building block for brands
    The idea that people-centric, purpose-driven organizations are more successful isn’t new. Everyone from Simon Sinek to Melinda Gates has been driving this home for at least half a decade. During the last 12 years, brand valuation of purposeful organizations has been over 100% higher than of those that define success with bottom-line metrics alone. Committed brands like Unilever (Dove, Ben & Jerry’s, Seventh Generation) continue to funnel more marketing funds into purpose-based storytelling, which has proven to pay off their bottom line. Purpose-driven business is an imperative now. Deloitte even created a way to measure human-centered impact with customer, workforce, and partner satisfaction metrics. The Zeitgeist has spoken. But what is your business going to do about it? What does it mean to “be human” as a brand? One thing bears repeating: There is a growing list of secondary benefits that come from humanizing your brand. For ... read more
    Source: SomnioPublished on 05-18-2020
  • You may not be able to connect with them in person, but you can still make it personal
    The $1.5 trillion corporate events space is temporarily extinct, according to Bloomberg News, with almost one million attendees dismissed overnight. And you have eight dozen emails from CEOs with a sudden and deep concern for your struggle. So exactly what are you going to do about building rapport and continuing to reach customers and partners on a personal level, given the sudden vacuum in the interpersonal marketing space? How do you reach your customers in new ways, or repurpose some old gems, thinking differently about how they fit into new-world marketing? A good start may be to remember that what you do now will exponentially affect your trajectory in the very near future. And it isn’t all bad news. If we follow historical trends, the COVID-19 aftermath will likely produce an economic slingshot affect, a new technology explosion, and an opportunity for your ... read more
    Source: SomnioPublished on 04-16-2020
  • Another Face of Rare Disease
    The Cattleman of Wall Street My uncle Damon was a legend on Wall Street, as well as the cattle circles of the Texas Hill Country where he was raised. Coming from a family with over 4 generations in the cattle business, Damon would eventually branch out—trade a life in livestock for investment stock—and ascend to one of the highest offices of one of the largest financial institutions in the world—vice president of JPMorgan Chase. Growing up on a ranch, Damon was always a healthy man, but that wasn’t enough to stop one of the rarest progressive neurological disorders from taking him from us within 5 months of his diagnosis. Damon was diagnosed with and died of sporadic Creutzfeldt-Jakob (CJD) disease at the age of 57. Creutzfeldt-Jakob disease is a rare, degenerative, fatal brain disorder It affects roughly 1 out of a million per year, worldwide. Typically, onset is later in ... read more
    Source: HCBPublished on 03-03-2020
  • Another Face of Rare Disease
    HCB Health’s CFO, Kathie Jones, shares her personal story of her family’s journey with Rare Disease My son was born with a rare genetic disease called Primary Immune Deficiency. This is when your body doesn’t produce a critical component of your immune system. The most abundant type of antibody, immunoglobulin (IgG), is found in all body fluids and protects against bacterial and viral infections. My son, Tristan, was very sick most of his early childhood years. He had respiratory syncytial virus (RSV) during his first 6 months after birth. He had common baby/childhood ailments, such as repeated ear, nose, and throat infections, but they would inevitably turn into pneumonia or bronchitis and send us to the ER time and time again. Many of these ER trips would lead to him getting admitted. At one point, he was on 12 different medicines at the same time. I knew something was ... read more
    Source: HCBPublished on 02-28-2020
  • The Many Faces of Rare Disease
    There’s a rare, but very special day coming this week…Rare Disease Day is February 29! This year, the National Organization of Rare Disorders (NORD), has a theme around zebras and the hashtag #showyourstripes. It is true that zebras are rare, but it actually comes from an old adage that medical students are taught early in med school. The idea is that “when you’re deciphering a patient’s symptoms and you hear hoofbeats, think horses, not zebras.” What they are teaching our future doctors is that it’s not usually the rare thing, it’s something much more common and obvious. But, what if it’s not? What if you’re the zebra? Rare diseases are just that — rare. In the United States, a rare disease is defined as a condition that affects fewer than 200,000 people. These rare diseases can be genetic, sporadic, or idiopathic, but they ... read more
    Source: HCBPublished on 02-26-2020
  • Agile in 2020 and beyond: What does it mean to you?
    It’s mid-January 2020, and it feels like a next-gen Y2K is coming (joking, sort of — technology hasn’t “failed” us yet). What will be different in the year 2020? How will design and technology change in this decade? Or impact my career? Why should I care?   As a Design Lead, I find myself on “the Google” between meetings, searching through technology and design sites. The need to stay current is evident. Competition is steep. Yet what I really want is to find information that will improve how my team and I work together. Should we be more “Agile”? (A phrase I hear way too often.) What does it mean to be Agile as a designer? Or as an employee in an organization?   When I hear Agile the first word that comes to my mind is flexible. As a designer, Agile is a twofold approach. It’s ... read more
    Source: SomnioPublished on 01-21-2020
  • HCB Health Increases Reach & Influence With Opening of New Jersey Office
    HCB Health Increases Reach & Influence With Opening of New Jersey Office HCB’s third office focused on serving large-scale pharma clients in the tri-state region; staff expected to grow to 25 in next year. PARSIPPANY, NJ, AUSTIN & CHICAGO; (November 13, 2019) – HCB Health, one of the country’s leading independent healthcare communications agencies, has opened a third office in Parsippany, New Jersey, to serve new and existing clients. The office will also draw local high-caliber talent and provide dedicated local resources to HCB’s new East Coast-based clients. HCB expects the current 10-person staff to grow to a dozen by the end of 2019 and to 25 by the end of 2020. The firm is actively recruiting to fill positions in the NJ office in account services, creative, project management, and digital. The businesses the new office currently serves add to HCB’s growing roster of clients in the CNS/neuroscience, oncology, ... read more
    Source: HCBPublished on 11-18-2019
  • Defining Your Personal Brand from the Lens of a Strategist
    “We think branding is what you do when you want likes or fans, or you want to be famous…actually, anyone who interacts with other people needs to think about branding. Your brand is how the world experiences you and what they believe to be true.” —Personal branding expert Lida Citroën I recently had the privilege of attending the Texas Women’s Conference, and one of the panels that I found most valuable was called, “Your Brand: How to Define and Market Yourself.” We often think that personal branding is only important for influencers and celebrities, but the truth is that we are expressing our personal brand constantly—from the words that we choose to use to the energy that we bring into a room.  There are many ways to assess and build a personal brand, but I think Simidele Adeagbo explained it in the simplest way. Simidele, who led marketing campaigns at ... read more
    Source: GSDMPublished on 11-15-2019
  • Defining Your Personal Brand from the Lens of a Strategist
    “We think branding is what you do when you want likes or fans, or you want to be famous…actually, anyone who interacts with other people needs to think about branding. Your brand is how the world experiences you and what they believe to be true.” —Personal branding expert Lida Citroën I recently had the privilege of attending the Texas Women’s Conference, and one of the panels that I found most valuable was called, “Your Brand: How to Define and Market Yourself.” We often think that personal branding is only important for influencers and celebrities, but the truth is that we are expressing our personal brand constantly—from the words that we choose to use to the energy that we bring into a room.  There are many ways to assess and build a personal brand, but I think Simidele Adeagbo explained it in the simplest way. Simidele, who led marketing campaigns at ... read more
    Source: GSDMPublished on 11-15-2019
  • Branding a Sound
    Branding a Sound Fuzz, overdrive, chorus, delay, reverb…the list goes on. You’ve definitely heard them. You probably recognize a few of these effects, but do you know what they look like or some of the creative branding that surrounds them? More specifically, I’m talking about guitar effects—particularly pedals. If you are involved in music in any capacity, then you’ve been around them. Maybe you were front row at a concert and took a peek at the shiny devices being stomped on and off during pivotal moments of your favorite songs. Perhaps you’re a musician and have a growing collection of these addicting tools yourself. As a guitar player, I find a lot inspiration in effects pedals. They have a way of opening up entirely new sonic dimensions that plugging straight into the front of an amp simply cannot. In addition to their ability to expand the musical spectrum, I also ... read more
    Source: HCBPublished on 11-13-2019
  • Attracting Glitterati To Luxury Lake Travis Homes At The New HBA 2020 Parade Of Homes
    Source: White HatPublished on 09-13-2019
  • 5 Reasons To Rebrand
    Source: White HatPublished on 09-02-2019
  • Old Media VS. New Media
    Advertising in the United States started becoming popular around 1880 as a $200 million dollar industry. In just 40 years, it became a $3 billion dollar industry. As of 2019, is a 240.7 billion dollars industry, with digital media accounting… ... read more
    Source: White HatPublished on 08-21-2019
  • Making DNA Analysis the Clinical SOP
    When my BRCA test came back negative, that wasn’t the only reason I felt lucky. I felt lucky that I knew my family history for breast cancer. Without that awareness, the idea of genetic testing wouldn’t have occurred to me or my doctor. I felt lucky that the BRCA test was financially accessible. It wasn’t always. I had chosen to forgo the test in the past because it was cost-prohibitive and not covered by my insurance; I had other financial priorities and obligations that felt more important at the time. I felt lucky that my job had exposed me to the utility of genotyping. It prepared me to have a more informed and productive conversation with my Ob/Gyn. I felt lucky to have a knowledgeable doctor who was able to walk me through my results and explain the implications of the additional routine testing available to me, given my higher ... read more
    Source: HCBPublished on 08-19-2019
  • We settled the east…Now we’re moving south. White hat moves to new offices on south congress
    Source: White HatPublished on 08-09-2019
  • Diversity & Inclusion: Taking pride in Austin’s welcoming atmosphere
    Recently, Austin was named one of the top 10 best places for the LGBTQ+ community to live, just in time for Austin Pride this weekend. Ahead of the celebration, we chatted with members of the LGBTQ+ community and allies within the agency about what inclusivity means to them and how creativity can’t thrive without it. Keep reading to learn more about how an inclusive city and work environment makes all the difference. Kirya Francis, VP of Diversity and Inclusion How do you define inclusion? I like to think of inclusion to be more like a salad. You come together as individuals and you get to stay an individual, but your presence will be missed if you are not there.  Why is it important for a company to participate in inclusive initiatives?  A company’s primary responsibility is to be profitable so that it can stay in business and employ talent. ... read more
    Source: GSDMPublished on 08-09-2019
  • Diversity & Inclusion: Taking pride in Austin’s welcoming atmosphere
    Recently, Austin was named one of the top 10 best places for the LGBTQ+ community to live, just in time for Austin Pride this weekend. Ahead of the celebration, we chatted with members of the LGBTQ+ community and allies within the agency about what inclusivity means to them and how creativity can’t thrive without it. Keep reading to learn more about how an inclusive city and work environment makes all the difference. Kirya Francis, VP of Diversity and Inclusion How do you define inclusion? I like to think of inclusion to be more like a salad. You come together as individuals and you get to stay an individual, but your presence will be missed if you are not there.  Why is it important for a company to participate in inclusive initiatives?  A company’s primary responsibility is to be profitable so that it can stay in business and employ talent. Inclusion ... read more
    Source: GSDMPublished on 08-09-2019
  • How Austin Keeps Its Mojo
    In the past few months, you may have been scrolling through Facebook and seen an article ranking Austin, Texas as the #1 place to live in America for the third year in a row. Maybe as a proud fellow Austinite you shared it yourself. #HumbleBrag. The standings are based on U.S. News & World Report’s analysis of affordability, job prospects, and quality of life in 125 of America’s most populated cities. It’s hard to argue with measures like these. But as an Austin native who has seen a fair amount of change, I’ve decided to do some soul searching. Here are my top 3 reasons why I think Austin has kept its groove. #1 The people Austin is a cultural powerhouse. There is something here for everyone. From that new genre-defying band, to opportunities to work on up-and-coming technology, the people here have a way of making things interesting. If ... read more
    Source: HCBPublished on 08-06-2019
  • Staff Takes: What’s So Great About Chicago?
    With our offices in Austin and Chicago, HCB has a special appreciation for cities with spirit and a soul. We’ve got several Austin or Chicago natives on our staff, but just as many HCB employees are transplants from the Midwest, East or West Coast. With both cities continually growing and making lists of “best places to live in the US,” it’s no surprise that residents are passionate about their hometown. So, what’s so great about living in a place like Austin or Chicago? Today we hear from our Chicago team…   We asked a handful of our Chicago employees: What’s so great about Chicago?   Living in Chicago is the perfect balance between the East Coast and the West Coast. We have big-city living like NYC without the level of grit and grim of a famous “pizza rat.” The rebuilding of Chicago after the Great Fire meant we got ... read more
    Source: HCBPublished on 07-28-2019
  • Traveling is an Internship
    My name is Bonnie, and I’m a communications intern at GSD&M. In a short amount of time I’ve been immersed in the company culture, had a hand in PR efforts for campaign launches and gone on spontaneous team outings to Amy’s Ice Cream. Work hard, play hard. Right? This is my last internship before graduating college, and as I transition into the real world I’ve heard a lot of the same things: build credit, cut out boxed mac and cheese and travel while I’m young. Let’s be honest, that last bit is the most interesting..  In recent years, I had the opportunity to travel to multiple countries and experience cultures that I was not familiar with. My travels taught me to be independent, embrace the unknown and soak up as much knowledge as possible—much like the experience of my internship. Between traveling and getting a taste of a “big girl ... read more
    Source: GSDMPublished on 07-25-2019
  • Traveling is an Internship
    My name is Bonnie, and I’m a communications intern at GSD&M. In a short amount of time I’ve been immersed in the company culture, had a hand in PR efforts for campaign launches and gone on spontaneous team outings to Amy’s Ice Cream. Work hard, play hard. Right? This is my last internship before graduating college, and as I transition into the real world I’ve heard a lot of the same things: build credit, cut out boxed mac and cheese and travel while I’m young. Let’s be honest, that last bit is the most interesting..  In recent years, I had the opportunity to travel to multiple countries and experience cultures that I was not familiar with. My travels taught me to be independent, embrace the unknown and soak up as much knowledge as possible—much like the experience of my internship. Between traveling and getting a taste of a “big girl ... read more
    Source: GSDMPublished on 07-25-2019
  • Making Medicine More Human via Artificial Intelligence – A Conversation with Eric Topol, MD
    Aside from fictional doctors like Marcus Welby, Noah Wylie’s John Carter and Patrick Dempsey’s Derek Shepherd, relatively few physicians have become household names in the same way a celebrity would. And when they have, it hasn’t always been because of the great science they made available to the public (as is the case for the man who is arguably our most famous doctor – more on that below. There are even fewer doctors who can not only be credible to physicians and the public, but to be admired by both. The doctor who best fits that bill today is Eric Topol, author of the recent bestseller, Deep Medicine: How artificial intelligence can make healthcare human again. To give some context around doctor Topol’s impact on today’s society, I wanted to see if it was possible to quantify the kind of influence he’s acquired – both with the general public and among the scientific ... read more
    Source: HCBPublished on 07-16-2019
  • White papers: Working hard or hardly working?
    White papers. They’re the content you love to hate. Writers often dread them, designers all but disown them and yet—against all odds—people still read them. Why? Because white papers are a rich source of information. In a world where content is king, white papers must surely reign supreme. So why the nagging resistance every time another white paper project comes up? Let’s face it: for all the hard work that goes into producing a quality white paper, it could be working a lot harder for you. You can’t optimize a white paper for web search engines, you can’t track whether people actually read them, you can’t infuse them with your brand’s personality, and you can’t parse them into easily consumable, snack-size bites. In the age of digital transformation, white papers are the dinosaurs of the marketing world.     Maybe you’ve evolved from white papers to eBooks, and that’s ... read more
    Source: SomnioPublished on 07-15-2019
  • Why Living in Chicago Is Better Than Living on the Coast
    I have spent the majority of my life living and working on the West Coast, I have a slightly unique perspective on why working and living NOT on a coast has its perks. Interestingly, if you ask any Chicagoan or native of Illinois, they might argue Chicago is on a coast. This conclusion is likely based on the endless water activities happening on Lake Michigan and the electricity of the city during the summer months. I don’t think any Chicagoans are missing out on the coastal fun- in fact, they may have it better. The time difference is usually easy to navigate. Morning meetings are not (normally) more than an hour early- a luxury I did not have when working on Pacific Standard Time with clients who were on the East Coast. Ironically, I believe one of the best parts of living in Chicago (and not on either coast) is how accessible the rest ... read more
    Source: HCBPublished on 07-14-2019
  • LTM Extended Family: Kendall Guinn, Aquila Commercial
    What makes a place special to you? For me, experiencing a place doesn’t become truly special until I’ve shared it with someone else I care about. My favorite special places are my parents house in Georgetown, Versailles in France, and our family’s ranch in West Texas. I also hold a special place in my heart for the Dallas Design District, which I was a part of creating and marketing early in my career. How do you like to spend your summers? Summer is my favorite time of year. We go on an annual beach trip to Galveston with my husband’s family. I also love spending time at the swimming pool with my almost two year old, Annabelle. I have been a pool rat my whole life and worked as a lifeguard and swim instructor every summer in high school and college. I love to entertain and love having ... read more
    Source: lookthinkmakePublished on 07-11-2019
  • Great Brands Carve Out Their Own Space
    What if you could shape your world? Not just your home, but also the places you go every day—to work, to shop, to explore? Creating public, multi-function spaces requires a balance, blending architecture and art, wayfinding and wandering, and commerce and conversation. We all thrive on chance meetings and surprising discoveries. And we remember the places that make us feel something. Recently lookthinkmake has had a chance to help create some of those spaces, including destination-based projects like Mueller Business District, a lively and walkable commercial center in central East Austin; Bouldin Creek, a mixed-use architectural gem wrapped by an enchanted forest; and Understory, a meeting and eating hub at the base of Houston’s Capitol Tower. Creating—and branding—places requires special consideration and care. When we help to establish a place, we hope that it lives, breathes, and evolves for generations to come. So the choices we make today affect ... read more
    Source: lookthinkmakePublished on 07-11-2019
  • What bookworm advertisers are reading this summer
    One of the cool things about working in advertising is that inspiration is basically unavoidable. It’s all around you all the time, especially in an atmosphere like GSD&M’s which is so creatively fueled. To help harness that inspiration and bring new ideas to the office, I often turn to books. This year, I challenged myself to finish two books every month—one fiction and one nonfiction—because balance, you know? Since then, I’ve found books that have both challenged me to grow and left my imagination running, which in turn have benefited how I work and think. Of the books I’ve read so far this year, below are my personal top four summer reads—good for beach days or lunch break reads.      HOW TO WIN FRIENDS AND INFLUENCE PEOPLE By Dale Carnegie An oldie, but a classic. Published in 1936 and revised in 1981, over 15 million copies have been sold. It’s one ... read more
    Source: GSDMPublished on 07-08-2019
  • What bookworm advertisers are reading this summer
    One of the cool things about working in advertising is that inspiration is basically unavoidable. It’s all around you all the time, especially in an atmosphere like GSD&M’s which is so creatively fueled. To help harness that inspiration and bring new ideas to the office, I often turn to books. This year, I challenged myself to finish two books every month—one fiction and one nonfiction—because balance, you know? Since then, I’ve found books that have both challenged me to grow and left my imagination running, which in turn have benefited how I work and think. Of the books I’ve read so far this year, below are my personal top four summer reads—good for beach days or lunch break reads.      HOW TO WIN FRIENDS AND INFLUENCE PEOPLE By Dale Carnegie An oldie, but a classic. Published in 1936 and revised in 1981, over 15 million copies have been sold. It’s one ... read more
    Source: GSDMPublished on 07-08-2019
  • Staff Takes: What’s So Great About Austin?
    With our offices in Austin and Chicago, HCB has a special appreciation for cities with spirit and a soul. We’ve got several Austin or Chicago natives on our staff, but just as many HCB employees are transplants from the Midwest, East or West Coast. With both cities continually growing and making lists of “best places to live in the US,” it’s no surprise that residents are passionate about their hometown. So, what’s so great about living in a place like Austin or Chicago? We will hear from the Chicago team later this month, but today we focus on HCB’s headquarters: Austin, Texas. We asked a handful of our Austin employees: What’s so great about Austin? To me, living in Austin is so great because of all the different entertainment options available in or just outside of town. There’s a vibrant film community, amazing and evolving food options (including the ... read more
    Source: HCBPublished on 07-01-2019
  • White Hat Hires Photographer Inti St. Clair to Capture Life and Luxury at High-End McCombs Developments on Texas Coast
    Source: White HatPublished on 06-30-2019
  • Staff Takes: Knowing My Genetic Makeup Allows Me to…
    We asked a handful of people within the agency to think about the topic of genetics and ancestry. Within the agency, we discuss and learn about emerging categories and trends such as genomics and the encompassing genetic testing, gene therapy and genetic medicine. But beyond our agency confines, we wanted to know our staff’s thoughts on the matter. See what some of our HCBers had to say about the subject below. Knowing my genetic makeup allows me to…    Knowing my genetic makeup allows me to… … have peace of mind about certain genetic conditions my family and I don’t have to worry about, but prompts me to ask my physician questions that I wouldn’t have considered previously about the future of my health and what I can be doing now. I know what to worry about, and I know to be thankful for what I don’t have to worry ... read more
    Source: HCBPublished on 06-24-2019
  • How we Built a Healthcare Agency Headquartered in Austin, Texas, With 0% Funding and 100% Passion
    It was the day before 9/11 We all remember the frightening days of 9/11. It was an event in our country’s history that will forever be remembered. That time was also one of hard economic struggle as commerce seemed to come to a screeching halt. Here in Austin, the city was already in a recession after the bursting of the dot com bubble. Tech companies were shedding employees and subleasing office space as fast as they could. Planes crashing into buildings only made that scenario worse. So, what did I do when I found out that the ad agency I worked for was closing shop? I negotiated a deal that allowed myself and two others to retain a small medical device client based in San Antonio. My hope was to keep that going for a few months until something better turned up. Instead, a few months has become nearly 20 ... read more
    Source: HCBPublished on 06-20-2019
  • Challenging Goliath: Creative, an Interview With Amy Hansen
    Recently, Francesco Lucarelli teamed up with eyeforpharma to write about being an underdog in our industry. The piece sparked conversation amongst the agency regarding how underdogs can fight goliaths in specific areas like digital, media and creative. We sat down with SVP Executive Creative Director Amy Hansen to talk through the age-old David vs. Goliath tale and how it relates to paid media within the medical advertising space.   What are the biggest advantages of being an underdog or upstart company working to break into a space owned by goliaths? The ability to be agile and move fast and take risks in ways that can be more difficult for larger companies.   In the last decade, how have things changed for underdogs? Do you feel it’s easier to be an upstart today than it was 10-15 years ago? I don’t really know. In one sense, I feel like ... read more
    Source: HCBPublished on 06-13-2019
  • The Road to Expert: How to Become an Analytics Specialist
    Teachers often say it’s important to have a well-rounded education. Diversify your learning. You never know how the information you learn today will be applied in the future. Let’s be honest…teachers usually are right, but even my former math teachers would probably be shocked to learn that I work with numbers daily. I was never a math whiz, often sought extra help with algebra and geometry, and never dared to enroll in trigonometry. So, how did I stumble into an analytics job? I graduated with a double major in public relations and Spanish and then went on to get my master’s in public policy and administration. Math degree? Nope! Not even close. As a 24-year-old fresh out of grad school, I thought my career path would include nonprofit management, but life often takes twists and turns that we can’t imagine. So, no one is really more surprised than me to ... read more
    Source: HCBPublished on 06-05-2019
  • Luxury Automaker Genesis Rolls Its “Inspired to Create” Arts Education Program Into New Markets
    Source: White HatPublished on 05-23-2019
  • New #GettyUnshuttered App Available Supporting Genesis, Getty Arts Education Effort Now Available
    Source: White HatPublished on 05-23-2019
  • 5 Quick Ways to Better Marketing
    Source: White HatPublished on 05-08-2019
  • Like “digital”, the word “content” should be retired
    Admitting you have a problem is the first step to finding a solution. At heart I’m a management consultant, wrapped in the body of a pink-haired brand and creative strategist. So I can’t resist a good problem – especially if I can tackle it with a 2 by 2 framework and a set of high, medium and low solutions (Bain taught me to think in threes and in bullet points, I can’t help myself). But I digress. The first question to pose is what problem we are solving? Content might have been the hammer at some point. But if you’re hammering the wrong nail it doesn’t matter. The post Like “digital”, the word “content” should be retired appeared first on somnio | intelligence-driven B2B marketing. ... read more
    Source: SomnioPublished on 04-30-2019
  • Hyundai Hope On Wheels 2019 Launch Features NYC Pop-Up Concert at Flatiron Bldg. with Recording Artist Doug E. Fresh
    Source: White HatPublished on 04-18-2019
  • GSD&M Presents: SMiiLE
    What’s the best way to get out and away from our desks? Music, drinks, chips, queso and friends. For this edition of GSD&M Presents, local Austin band, SMiiLE, brought the dreamy, psych-pop vibes right to our backyard. It doesn’t get much better than this! It’s revitalizing to know that SMiiLE is making the kind of pop-inclined yet defiantly eclectic music that made the indie-rock scene so exciting to follow in the 2000s, and you’d be hard-pressed to find any band in the Austin music scene making art-pop that sounds this frenetic, joyous or vital.” Do512 Watch a recap of the performance below! ... read more
    Source: GSDMPublished on 04-12-2019
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