La Tortilla Bendita – A Blessed Experience – The Brainchild of Archer Malmo, SXSW 2016
Nearly 500 selfies were submitted, and a lucky 243 were "chosen" to have their likeness printed in edible ink on a real tortilla. Overall 839k impressions were created; participating influencers had a total audience reach of 8.9 million and 24.3k engagement.…
